Logos play a big role in branding that defines brands and gives them an identity. This differentiates them from other brands and competitors. Companies have been spending millions of dollars, going through some vigorous designing and redesigning stages to create some unique and compelling logos.
We see hundreds of logos every day, on TV, the internet, streets etc. but we don’t remember all. But there are few who made a mark in the mind and lives of the people. These brands have been successful in putting their logo in the minds of people through various traditional and digital marketing platforms. What brands are there and have you ever thought why their logo look in a certain way, has certain colours or have used certain fonts?
Every fascinating logo has a story behind its creation. A story that connects their brands business goals through visual presentation. Here are 15 top brands whose logo has a story to tell. This infographic will help you get inspired and create a unique storyline before you start building your own company logo.