Facebook has become a major social media platform to interact with the target audience and promote products and services. There are more than 1.4 billion people logging on to their Facebook accounts every month. While companies are spending a separate amount of their marketing budget on Facebook advertisement, we bring to you the top 6 strategies to increase your reach on Facebook with zero Ad spend.
It’s okay to have a little fun on your otherwise serious looking Facebook marketing page. Show readers the funny side of your company or brand; put some humorous or funny post every now and then, and see the audience feedback. Funny posts are the great source of engagement for people sitting on the other side of those screens.
People love to read step-by-step guide or tutorial for how a thing should be done. This relieves them from the painstaking task of doing something and also encourages engagement. You can write a small blog on how to do something and give a link on your Facebook page. Not just engagement, the post will provide you free blog traffic as well.
There are thousands of people who want to feel smart over Facebook and love brain teasers. Put interesting mathematical tricks, puzzles or simple general knowledge questions, and see how people love to answer them. You can also put an award for the best entries and boost your online engagement.
Identify a common problem or a challenge that your audience faced in day-to-day life and share a tip for solving that. Educate people while positioning yourself as an expert for a particular field. People will love to revisit your page and start to count on you for the updated information. They would also love to share your posts with their family and friends to create maximum awareness.
Once in a week, put a post where you give opportunity to people to tag their Facebook Fan Page in the comments section. This will help them promote their own Facebook profiles, pages and topics of their interest. In return, ask for likes, comments and sharing of your posts on their profiles.
Related: 5 Ways To Optimize Facebook Posts
Remember the first point – Be relatable! Your online community would love to read ‘humanizing’ posts from your end. You can write few posts related to sexual violence, tobacco use or child trafficking. Inform your audience and create awareness about these issues. Not just this will improve your brand image but also boost your Facebook traffic.
Mr. Yogesh Sharma, Co-founder and CEO at Mamsys, one of the leading digital marketing services provider companies says, “Grab the attention of your target audience by using high quality content, images and info-graphics in your Facebook posts. A well thought-out campaign for Facebook promotion helps in engaging the target audience and to better promote products and services.”
The last two decades have seen a tremendous growth in the Information Technology (IT) sector to which we’ve all played witness. From the early days of Microsoft’s Windows 3.0 to development of personal computers, smart-phones and tablets, technological advancements have changed the way we look at the world now.
Robust growth in the IT sector and increasing demand for new technologies have created a need for thousands of IT professionals and IT resources in quick time. As per estimate by an independent research, there will be a need of about 685,000 IT personnel in the United States alone by the end of 2022. The driving force behind this development is our increasing dependence on computers and other related electronic devices for both personal and commercial use.
IT Staffing and Recruiting services help tech companies to painlessly locate and hire qualified IT personnel and staff for their business needs. IT staffing and recruiting firms are committed to fill the gap between the demand and supply of IT professionals in the rapidly growing tech world.
IT Staffing services narrow down the gap between the company’s current and future aspirations by providing efficient and effective IT manpower.
Related: How to Choose a Staffing Company?
With increasing dependence on technologies and IT services, there will be a need for more IT programmers and technicians in the year 2015.
Talking about the future of IT staffing and recruiting industry, Mr. Yogesh Sharma, co-founder & CEO at Mamsys Consulting Services Ltd., one of the eminent IT Staffing Companies in USA says, “The competition to attract the best and brightest IT talent in tech companies will create constructive environment among IT staffing firms and the industry is going to prosper in the years ahead.”
Twitter has recently announced the launch of its Direct Messages (DMs) service that will enable all users to send and receive private messages without the need of following. The social giant has said that it’s trying to create a platform where one can send and receive private messages from a Twitter user without the need of becoming a follower.
Twitter is one of the most popular social network that enables millions of individuals, companies and brands to communicate and share their views on unlimited topics. It’s a social media platform that is widely used to connect, market products and provide customer services.
Earlier, Twitter users can send private messages only to their followers. But after the launch of DM service, there’s no need for sender or receiver to follow each other in order to communicate.
Direct Messages (DMs) service will help enterprises to provide better customer support to individuals and interact with them one-on-one. It will also allow Twitter users to reply to all DMs irrespective of whether they are following all the senders or not. Twitter has also upgraded its application by putting a new Direct Message button on the profiles of Twitter users who have opted to receive direct messages from other people.
The new service will help businesses to communicate directly and privately to consumers without any hassle of following request. The service will enable better customer support, complaint redressal service and exchange of personal and private information between brands and the target audience.
Mr. Yogesh Sharma, Co-founder & CEO at Mamsys Consulting Services Ltd. says, “While DM service is helpful to brands and companies using Digital Marketing Strategy, it may also put an additional burden on them with uncontrolled flow of messages that could create a customer experience problem. It is therefore important to carefully examine whether there’s a need of opening a Twitter account to Direct Messages service or wait for some more time.”
For any website to rank higher in Search Engine Result Pages (SERPs), it’s a common practice to employ paid link tactics and exchange programs to bolster its position. Paid-for links and exchange programs are black hat SEO techniques where a webmaster buys a backlink to his website from a better ranked and authoritative website to improvise search engine results. While search engines have issued several guidelines and modified their rules on paid links, webmasters still find a way to keep their websites at the top of SERPs by leveraging false tactics.
Google’s webmaster guideline on paid links is very clear – “don’t do it” – that suggests if you do it without getting caught, you will be successful. Even the biggest of white hat website owners who have unique, quality content on their sites indulge in the practice of paid-for links and exchange programs in order to secure better rankings in SERPs. While search engines have made it very clear that excessive link exchanges can negatively impact a site’s performance, webmasters know they need great backlinks to stay at the top.
Paid links are easier to find than generating good, high quality content. Even so search engines have employed some significant human effort and resources to identify and eliminate paid links, it’s still not easier for them to clear the space for fair competition. Site owners and business operators mix paid links with lots of good, solid and natural-looking links that makes it very difficult for search engines to identify the illegitimate links and take cognizance. There are other practices too that paid-links provider companies follow like not listing the details of publishers or clients publicly, frequently updating their code for installation and choice of anchor texts.
Businesses and big corporates need backlinks that point directly to their product or service pages. Even if you’re writing great, unique content for a website, it’s extremely difficult to get natural links from other websites that point to your sales landing page. It is at this time, when even most-trusted brands hire paid-for links and exchange program services to rank well in search engine result pages and led their target audience to webpages that matter most to their businesses.
Mr. Yogesh Sharma, Co-Founder & CEO at Mamsys Consulting Services Ltd. says, There’s always a continuous fight between webmasters and search engines on paid links, and the trend is going to continue further for at least the next few years. While search engines keep modifying their rules and guidelines on how a site should rank in SERPs, webmasters keep dodging search engine analytics to stay at the top.
Mr. Yogesh Sharma recommends webmasters to write good, quality content for their websites and share it on various social media sites. This will earn natural links from other website owners who may find the content unique and informative. Relevance and purposefulness are the two essentials that should be clearly visible through content to reap the benefits. It may take some time for Google and other search engines to rank your website higher in search engine result pages. However, you will definitely get a consistent rank that won’t change with new webmaster guidelines or rules. You can also hire Search Engine Optimization Services offered by reputed digital marketing company to achieve better rankings in SERPs.
Managing your in-house IT system can be challenging, costly and time-consuming. You need to create a separate IT department in your company which can look forward to any security issue or maintenance of your IT systems in case any emergency arises. You also have to train your IT staff with the latest technologies so that they can perform required IT operations effectively and efficiently. Though maintaining a separate IT department is not an issue for a big company, it’s still not practical for small and medium-sized business houses who want to focus on departments which could generate them more revenue.
It is at this place where IT Infrastructure Managed Services came into picture. ITIS Managed Services providers help your company to save a significant amount of money, manpower and resources by identifying risks to your IT Infrastructures and providing robust solutions to manage them. IT Infrastructure Managed Services providers, like Mamsys Consulting Services Ltd., have the capability to offer a complete comprehensive IT solutions to companies in order to prevent any network issue or downtime emergency. With continuous innovation in IT Infrastructure related technology, ITIS Managed services providers help companies to realign their IT resources in compliance with their business needs and requirements.
By outsourcing your IT support to a Managed Services provider, you not only save your time and money, but also provide your company with long-term benefits towards growth, scalability, and security required to be future ready. ITIS Managed Services providers help companies to have better control over their IT resources and prevent a broad range of IT management risks and time-consuming network problems before they even arise.
Mr. Yogesh Sharma, co-founder and CEO at Mamsys Consulting Services Ltd., one of the eminent Managed IT Support Services provider companies, says “outsourcing IT support to a Managed Services Provider helps small and medium-sized businesses to access similar technologies and expertise as large companies are enjoying. A company can also reduce risk, level the playing field and focus more time on building its business, by outsourcing its IT support to a Managed Services provider.”
With the advent of Internet and smartphones, the telecom industry has witnessed an era of transformation in mobility services. In the past few years, we’ve seen a rapid rise in the number of people connected to their Internet-enabled devices for the purpose of getting information, useful content and entertainment. With continuous advancement in mobile technology, 2015 is seen as the year of ‘smart devices’ and ‘smart solutions’ which cater to the needs of a unified user experience.
Here are the top 7 Mobility trends to look forward in 2015:
1. Increasing demand for Mobile Internet: With most people use mobile phones as preferred medium for communication, there will be more consumption of videos and rich-media content by both existing and new mobile Internet customers in the years ahead. 2015 will see telecom industries offering better connectivity and mobile Internet to consumers.
2. Value-added services will be redefined: The VAS space will not remain constraint to SMS services and develop further to include health, education and government sectors, with customized content according to demographic segments. Mobile wallet services will also see technological improvements in 2015.
3. Emergence of BYOD concept: Bring Your Own Device (BYOD) is a growing trend in enterprise mobility that enables workers to bring their personal devices to workplace and access corporate resources. With an increasing demand to stay connected anytime and anywhere, BYOD concept is going to flourish further in 2015.
4. Wi-Fi enabled smart cities: With the concept of smart cities taking shape in India, the country will soon witness the emergence of Wi-Fi enabled public places and towns. There will be growth in GPS technology as well that, along with WI-FI services, will give true benefits of mobility to the general public.
5. Rise of Smart Devices: There will be increasing dependence on Internet-enabled smartphones and mobile devices for getting latest information and updates. With improved technologies, there will be more people switching to affordable smart devices in 2015.
6. Mobile applications: The growth of smartphones and the advent of new mobile technologies, let people turn to third-party mobile applications like WhatsApp, Skype, YouTube, Facebook, etc. to communicate. The year 2015 will see more emphasis on these applications to give user-friendly experience across various networks.
7. Convergence of mobile platforms: With continuous advancement in mobile technology to provide more than one way of communication, the next challenge will be to integrate multiple mobile platforms to give a unified user experience that enable people to use social media platforms, mobile applications and in-built mobile functions simultaneously.
Mr. Yogesh Sharma, Co-founder & CEO at Mamsys Consulting Services Ltd., one of the eminent mobility solutions provider companies, says “new inventions and modern technologies have brought people closer than ever before. The world is fast becoming a global village and it’s very important for mobile platforms to continue strive for providing rich user experience with anytime and anywhere availability. While the world is becoming smaller by each passing day, the dependence on mobility services will continue to rise.”