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Mamsys Timeline: Our Journey to Becoming our Pathbreakers

Published on 09-07-2019

Mamsys mantra over the years has been quite simple. We work...

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Blockchain Adoption Changing the Game of Healthcare Industry

Published on 28-06-2019

Blockchain has shown tremendous success in the field of ban...

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Are you looking for a valuable marketing resource that could help you engage with your audiences to a great extent? Well, among the availability of numerous resources round the corner, one of the most significant resources that can act as a powerful lead generation tool for your business is a compelling e-book. Yes! All you need to do is create a great e-book and influence customers to download it in order to grow your sales pipeline.

Are you not getting enough downloads? Are you providing your readers an interesting and valuable information? Well, following the tips given below would definitely help you create a compelling and influencing e-book content, thus giving rise to more download and sales.

1. Know your readers

Are you aware of your target audience? Do you know what type of customers would be interested in your products or services? Well, you must spend some time in knowing your buyer’s persona. Moreover, endeavor to provide something better than your competitors.

2. Relevant Topics

Now that you know your audience, you must come up with interesting topics with major focus on the issues faced by the audience. Just have an interaction with your sales team and get to know about the valuable insights about your prospective customers. Give your topic an edge to draw the attention of target audiences.

3. Create a rough outline

Don’t just start writing the content straight away. Collect your thoughts and create a rough outline of the information that you want to include in your content. This would help you write in an organized form, thus keeping you in flow with your project.

4. Action-oriented Headline

Don’t forget about the fact that you are writing an e-book and the user will download it only by looking at the title given by you. Make sure to write a powerful headline, thus facilitating users to take an immediate action.

5. Write insightful content

Though you might find the e-book process quite time consuming, you must keep your focus on writing interesting and intriguing content with fascinating tips and statistics. Yes! Spending a little more time on quality content marketing materials would ultimately lead you to a well-written and compelling e-book.

READ ALSO: Top 10 Digital Marketing Strategies For 2015, What The Experts Say

6. Proper Formatting

Along with the relevant content, the reader also gives preference to well-organized e-book. Think from reader’s point of view and present the content in an appealing manner. That being said, include headings, sub-headings, bullets, and other essential formatting that helps you create a well-organized e-book.

7. Proofread

Done with your content? Great! But, don’t forget to get it proofread by an experienced editor. Follow the feedbacks given by the editor and incorporate the required changes to provide an impressive e-book to your readers.

Hope, you will create a great e-book now! If you are looking for a content expert who could help you create an effective e-book content, ‘Mamsys Consultancy services’ assures you a high-quality content, thus providing you with more downloads and sales.

Are you running an online business? Do you have a Facebook page of your business? Great! Facebook posts are a great way to get your products and services recognized among the people. But, are you sure if your facebook posts grabs the attention of your potential customers? Well, you must keep a track on this in order to maximize the use of your posts.
Just follow the tips given below and optimize your Facebook posts in more effective way.

READ ALSO: 5 Twitter Tactics For Brand Recognition

1. Hashtags

Though using hashtags (#) allow you to reach your audience in an efficient way, using it incorrectly will not lead you to a desired result. Hashtags, known as a search tool in twitter, are used differently in facebook. Yes! Don’t just use them in the same way as in twitter. Use them to highlight an important event or emotion and be consistent. Using it correct way will lead you to your prospective customers.

2. Share two times

Don’t be afraid of sharing an important information on Facebook. Share it more than once and you can draw the attention of more people to your website. Yes! There is a chance to hit a new visitor as well. If you find a particular post relevant even after the months, you must share it again with fresh content and headline.

3. Share only significant information

Do you want to say a lot about your product? That’s good! But, sharing too much information might actually annoy the visitor, thus influencing him to leave the page. Obviously! You would not want that! Endeavor to provide enough information in a concise way. Also, posting it more than twice a day would show a fall in the likes and comments of your Facebook posts. So, be strategical and follow the right way to get attention of your potential customers.

4. Consider your timings

Are you aware of the best time to post on Facebook? Yes! It does matter and you must consider it to increase the number of visitors. You must follow the afternoon slack (1:00 – 4:00 p.m) which assures you to acquire more click-through rates. When it comes to weekends, you must avoid posts from 8:00 p.m to 8:00 a.m.

5. Follow 80/20 rule

Though you need to focus on your brand or product, highlighting yourself too much might not give you the required result. Make sure to post only 20% original content which gives information about your product. The other 80% must include the topic or articles from other sources. Yes! Share the posts of other people as well and gain new followers in your list. Balancing both ways would help you earn respect of other writers , thus motivating them to share your content as well.

Are you looking for an organization that manage your Facebook page for you? Experts at ‘Mamsys Consultancy Services’ tends to give your business a boost by providing effective social media services.

Are you having a product that requires brand recognition? Are you looking forward to grow your new business, but don’t know where to start from? Well, you have come to the right place! The blog explores the first step that you need to follow to walk on the path of success. You need to begin your first Ad words campaign and its success is totally based on the strategies that you apply. Yes! All you need to is create a strategy without which you would not be able to achieve success in your campaign. Just follow the blog and get to know the main strategies that could lead you to success.

Strategies for Google Adwords Campaign
1. Ad targeting strategy

Just think and analyze your purpose of creating Ad words campaign. Obviously, you would want to target your ads. Right? So, your first step would be to apply ad targeting in your Ad words. What factors do you need to consider while applying this strategy? Well, these include audience target, device target, location or language, and keyword.

2. Keyword Strategy

Though there are many tools which help you create your keywords, you must begin by using the keyword planning tool in Ad words. Yes! The tool gives you various ideas depending on your website, your products & services, and your landing pages keyword groups. At the end, you need to acquire around 30 keywords for a single ad group. Moreover, you might require to make some extra effort depending on the way users search for your product.

3. Ad placement Strategy

One of the strategies that can help you relate to the display network placements is Ad placement strategy. The strategy allows Google to put their ads on the website. That being said, this helps in setting the parameters through the network, thus allowing Google to look for similar types of websites for placing your ads. So, go ahead and use the strategy to focus on the websites used by your potential customers.

Related: Conversion Rate Optimization Techniques

4. Ad copy

Another important ingredient that can help you achieve success in your campaign is ad copy. Create ads to define your service and make sure to give a proper link between your website and the user. Doing this way would give you a better chance to be visible in the searches.

5. Landing page strategy

Now is the time to influence your potential clients to buy your product. Creating an optimized landing page allows the customer to get more information about your product. Endeavor to create a landing page that facilitates user to take the required call to action. Include the required information and don’t forget to add a visual appeal to it.

6. Budget

When it comes to budget, it completely depends on your returns on investment. Analyze your customer acquisition cost and go with the most appropriate budget for your Ad words. Yes! You budget depends on the lifetime value of your customer.

Related: Steps To Be Followed While Optimizing A Social Media Campaign

Mamsys‘ allows clients to acquire the benefits of Ad words system with improved ROI and lower costs. Experts at the organization strives to provide better results, thus assisting you in implementing a successful Ad words campaign.

Have you just started a business and looking forward to various business deals? So, what sales strategy are you applying to make customers buy your product? Have you included content as a part of your sales strategy? No? Oh! You are perhaps missing the most significant part that could give rise to various deals to a great extent. Yes! The high quality content can not only attract the leads, but can close the deals as well. Would you like to know how the content marketing catalog can help you achieve success in your business? Read on…

READ ALSO: Optimize Your Brand With Effective Digital Marketing Strategy

>>Think of the marketing content and the first thing that knocks your mind is ads and banners. Right? However, it does not stops here. That being said, all the content that an organization generates, be it blogs, white papers, social posts, or videos, acts as a marketing collateral that plays a huge role in the sales of a product. So, include a content that gives customer a feeling of a conversation. Make sure to prepare a content that is worth reading and it should appear as a useful conversation.

>>Don’t you think it’s important to create a strong relationship with a customer? So, how can you do this? All you need to do is maintain a long-term relationship with your costumers and providing an influential content is a great way to stay in touch with them. Understand the requirements and problems of the customers at individual level, and try to solve their issues by educating them with your quality content.

>>Do you find your sales team struggling analyzing the prospects of the customers when they visit your website? Well, all the customers comes in with different perspectives and all you can do is to present your brand in an influential manner. That being said, you need to personalize your sales process and you can do so by providing an impressive marketing content. Let customers get to know about your brand and let your quality content influences them to take a call to action.

READ ALSO: 5 Ways To Optimize Landing Pages For Leads

By now, you must have understood the importance of marketing collateral while implementing sales strategy. So, don’t forget to share all your marketing content with your sales department and allow them to use it to close a deal. ‘Mamsys Consultancy Services’, with its high quality content services, helps a company achieve successful business deals in an effective way.

Are you a new business who is looking forward to make a position in the market? So, what steps have you taken to grow your presence among the people? Are you working towards generating more leads? Though all the leads do not ensure the deal, it gives you an opportunity to start conversation with your potential customers. One of the best ways that can help you generate enough leads is landing pages. Yes! All you need to do is create impressive and action-oriented landing pages in order to influence individuals to submit their information in the form. Wondering what steps to take for acquiring secure leads? Well, here’s the blog that will let you know different ways to optimize your landing page for leads.

READ ALSO: 4 Points To Consider For Effective Digital Marketing

1. Strong and impressive headline

The first thing that you need to focus on is the headline. The visitor will first get an eye on the headline and only the impressive headline can influence him to continue reading. Make sure to write an effective headline to grab the attention of the visitors right away. Endeavor to reflect the benefits that visitor might acquires through your service.

2. Brief and clear description

Imagine yourself as a visitor and think what information can make you provide your contact information. Obviously, you would like to know more about the services that the company provides. Right? So, make sure to give a proper description about your product or service in a concise form.

3. Simple form

Do you have patience to go through the lengthy and detailed description of a product? Well, users, similarly, would not like to read a lengthy form and they might move on elsewhere in order to search for a desired information. So, how will you make user stay on your landing page? Well, exhibit your form in as simple way as you can. At times, all you need is just a name and email address to convert a lead into a client. So, analyze your potential customers and include the information that facilitates them to give their contact information.

4. Social sharing button

The users will submit the form only if they come across with your landing page. Right? So, how can you make your landing page visible to more and more users? Well, you can do so by including a social share bar at the top of your landing page. Let visitors share your page on different platforms, thus making it reachable to huge number of visitors.

5. Image

What if you add a visual appeal to your landing page? Yes! Make your landing page more interesting by incorporating an impressive picture in it. Let users get influenced by the visual appeal of your landing page, thus providing you with more leads.

Make sure to utilize this effective tool and get access to more and more potential clients for enhanced sales opportunities. ‘Mamsys Consultancy Services’ strives to design an effective landing page, thus providing you with more and better leads for your business.

Think of branding, marketing, and customer engagement, and the only platform that you would look upon is a social media platform. Right? Among the availability of several social media platforms round the corner, one of the popular social media platforms that is being used by millions of people is a twitter. Are you looking forward to promote your brand on this popular social media landscape? Great! The platform can help you grow your brand in an efficient way. But, do you have any specific plan of action to achieve your goals?

The blog explores some of the tactics that you must apply while using twitter as your social media marketing platform.

1. Engage

At the end, all you need is to engage potential customers in order to grow your business. Right? So, how can you use twitter to get engaged with several prospective customers? Well, you can do so efficiently by being an active member on twitter. Yes! Follow people whom you find interesting with regards to your business. Like their tweets, respond to them, and retweet them if you find it interesting.

Wondering why you need to do so to enhance tour business? Remember, people will respond and acknowledge your tweets only if you listen to them and acknowledge them. That being said, the more you take part in other people’s tweets, the more you will get the response, thus engaging with more and more people. Moreover, you must get involved with the weekly chats that you find relevant for your brand. Have you been using hashtags in your content? Make sure to use it properly in order to draw the attention of potential customers.

2. Include rich content

When it comes to content, you must know that twitter allows you to include 140 characters only. So, all you need to do is influence people with your creative content. Prepare a content strategy and be aware of your goals and your audience. Show the power of your words, and tweet interesting articles by incorporating your thoughts wisely.

3. Images

Are you aware of inline images feature in twitter? Well, the feature, introduced in 2013, allows you to directly scroll through the images without clicking any link to view the image. Being an essential part of brand building, you must make sure to tweet with inline images every time. Just implement it and get ready to receive more retweets, more clicks, and more favorites.

Related: 5 Ways To Make Your Facebook Posts Reach Potential Audience

4. Organize your twitter account properly

The most significant part that you must consider is the proper organization of your twitter account. Are you spending number of hours at twitter and still not getting any response? This might be the result of poor organization. Yes! You must begin by analyzing the prime time which can be decided according to the location of your audience. That being said, determine the optimal time, schedule your tweets, and get positive results without the need of over posting your tweets again and again.

5. Consistency

Once you start getting the desired response on twitter, you need to maintain consistency to keep your twitter presence unique. You must maintain your brand’s tone to keep your audience engaged with your brand. Moreover, you need to remain active on twitter for same time period as before. Or else, you will end up with less customer engagement comparatively.

Keeping in mind the above tactics would help you maintain your presence on twitter in an efficient way. Experts at Mamsys tend to keep track of new trends, thus allowing you to establish a strong presence of your brand on twitter.

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Are you a small business owner who is looking forward to connect with more and more potential customers? What strategy are you applying to reach out to your clients? Of course, it’s a world of social media and what better platform can you get to publicize your brand. Right? Well, are you aware of one of the powerful tools that helps you move your message across different platforms? It’s hashtag (#)! Yes! When we talk about social media, hashtag plays a significant role in driving your brand recognition and boosting your customer loyalty.

Would you like to know how to harness the power of hashtag for your small business? Well, here are some ways by means of which you can use hashtag to drive your business value to a great extent.

1. Know your goal

When we talk about creating a hashtag to draw the attention of several customers, the first thought that knocks our mind is the purpose of our business. What is the goal that you are looking up to? Is it a brand promotion, event launch, or launching a new product? Well, all you need to do is analyze your goal and create an appropriate hashtag in accordance with your requirements.

2. Keep track of hashtag trends

Just using a hashtag anywhere would not lead you to a desired result. It is essential to be aware of the current hashtag trends in order to know the process of using it in a correct manner. Keep track of the context in which you are tagging your keywords and promote your product in an efficient way.

3. Keep hashtags short

Your goal is to engage audience with your products. Right? Well, you can do so efficiently by using shorter hashtags. Don’t go beyond five words and let users have enough space to include their comments as well. Stay away from the complicated ones as users, generally, tend to ignore these types of hashtags.

Related: How The Heck To Use A HASHTAG?

4. Use limited number of hashtags

Be it facebook, twitter, or any other social media platform, you must not go beyond one or two relevant hashtags. Yes! Focusing on multiple hashtags will take away its relevancy, thus distracting users from your content. That being said, make sure to meet your purpose by including relevant hashtags only.

Just try to implement this powerful tool in your marketing approach and experience instant increase in your customer engagement. Are you looking forward to get engaged with a digital marketing company that would make the perfect use of hashtags to drive the value of your small business? ‘Mamsys’ strives to use effective hashtags, thus driving your social media conversation in a very powerful way.

Related: Using Hashtags for Better Content Marketing