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Medical and healthcare industry has experienced a huge impact of digital marketing and online trends. We can say this new trend has opened the horizon of the digital healthcare industry for future.  

A report by Atkinson, Saperstein & Pleis, 2009 says that an approximate 60% of the internet users have reported the use of Internet to seek health information prior to consulting any doctor to going for any treatment. Additionally, approximately 24 percent of doctors report using social media daily to retrieve medical information. (McGowan, et al, 2012)…An eye opener in itself.

So, if you are in a healthcare industry, it’s important for you to maintain your online presence in order to allow more and more people to find you, whenever required. Let’s explore how digital marketing can affect the healthcare industry.

More than 75% of all patients expect to use digital marketing services in the future
healthcare-digital-marketing
  • Search engine marketing:

    With the increased growth of people who consider the Internet as a problem to their solution, the businesses who wish to remain in contact with all their potential customers must include search engine optimization and search engine campaigns to attain higher visibility online.

  • Social media marketing: 

    People, apart from being active online, also prefer a number of social media platforms, where they can get associated with different types of people. Social media, being a very powerful and reputed platform gives health industry an opportunity to maintain its reputation among the people all over the world.

  • Mobile marketing:

    Users, these days, prefer to go online while on the go. They usually choose their smartphones to look for any of the products, services, or information regarding any issue. So, if you want your users to choose you, in the case of any of the health related problems, all that you need to is create a mobile friendly website. Let them find you at anytime and anywhere in the world.

 Whether you a big hospital or a doctor who runs his own practice, in both the cases, you need to create a good marketing plan.

Related: Impact of Digital Marketing On The Fashion Industry

The use of digital marketing service is expected to increase across all age groups.
digital marketing healthcare
Tips to incorporate in your digital marketing plan

Wondering what to include in your marketing plan? Here are some significant tips, following which can help you immensely.

  • Come up with a well-designed website. Make sure to incorporate the information about your services and don’t forget to exhibit clearly your contact details. Include a responsive web design and give your users a great experience.
  • Let your users know what you actually offer. Provide information that your prospective patients have been looking for. Incorporate the significant blogs as well as articles that can help them acquire the required information.
  • Let your patients find you when they search for you online. You can do so by creating a Google+ local page. Google, in order to provide relevant data, take data from Google+ local pages of doctors. So, maintain it and keep it updated to acquire beneficial results.
  • Improve your visibility by social media marketing. Use the social media channels consistently and post content that you find significant for you with regard to your area of medicine.
  • Influence your patients to write testimonials for you. Including testimonial online and giving reviews on different social media platforms will help you get in contact with several people.

 

Patients are adopting digital marketing services for medical awareness and process execution.
digital marketing healthcare industry
Influencing your Visitors through your Website

If you are a healthcare professional, having a good and appealing website will help you market your products in a more effective way. Doing so will help you reach a wide range of audience, and moreover, it will make it easier for the patients to located them. Where a good web page can facilitate the number of patients to move towards your website, a bad website can drive them away straight away. Take assistance of creative web design services that build a website in accordance with the medical field, thus helping you to acquire more patients.

Incorporate the following to influence your patients towards your website:

  • Content: It is the content that decides if the visitor becomes your regular customer or not. If the user doesn’t find the website good enough to find the solution for their medical issues, they will not think of visiting your website again. Include original and fresh content on a wide range of related topics and engage with your viewers in a much better way.
  • Information: Make sure to incorporate detailed information about your service and product. Write in such a way that it compels the users to trust you in every way. Keep it well-organized and let your users find the required information easily.
  • Functionality: Focus on the functionality of the website to facilitate your users to click on your website. Having a clean user interface, where a user can get through each section of the website easily. Viewers, if find it difficult to take out the required information, they might visit your competitor’s website to get what they are looking for.
  • Colors: Choose your color scheme in line with the color of your text. It’s a medical website, and people, usually; prefer to see conservative colors on such websites.
  • Templates: Though many of the healthcare professionals choose free templates to design their sites, it is not preferred to do so. This is because every hospital or practice includes different services, and making an attempt to include everything in one particular page might have an impact on the people. People may find it quite hard to navigate the site. So, th
    e best way is to hire professional web design services in order to acquire the best professional website for your hospital or clinic center.

 

Conclusion

All in all, content, on any website, is King. So, come up with content ranging from custom related content to the high-quality blogs that will keep you noticeable in your industry.

Digital marketing channels are allowing the healthcare providers to connect with their consumers for better health and wellness facilities. Healthcare brands and practitioners are harnessing the digital space to establish credibility and provide reliable information to their consumers. Moreover, by using the digital space, they are not only creating more visibility opportunity but also creating a name for themselves where they are establishing themselves as an authentic knowledge expert. Make the optimum use of the digital marketing tools to establish you and your brand leaders in healthcare industry

About Mamsys

Mamsys, an online marketing company in India, takes into account an effective digital marketing campaign strategy to generate the beneficial results. To conclude, if a healthcare professional looks forward to acquiring effective results in digital marketing, Mamsys takes into account the above-mentioned points to help you maintain your presence online.

Are you a fan of Games of Thrones, a popular American fantasy television series? You must be! The producer of the series has captivated the world with awe-inspiring imagination along with the detailed history of the seven Kingdoms. The series, that encloses the extremely unpleasant or agonizing tragedies, focuses on dragon riding fire queens, faceless assassinators, giants, and unstoppable undead. Do you wonder what similarity does digital marketing actually have with Game of Thrones? Well, the blog takes into account seven Kingdoms of digital marketing.

1. Make sure to do your Research

George RR Martin, while writing the series, incorporated a complete history in order to give rise to an interesting and captivating backstory.  In order to influence the readers about the story’s authenticity, he focused on enclosing the complete history of each and every character, object, and place in the Game of Thrones series. As he progressed, he gave rise to further tale and backstories, and soon he created a number of seasons of this fascinating series.  The season 6 as expected is full of interesting stories about the characters.

Now, if we talk about the digital marketing world, it doesn’t involve any backstory. So, in this case, one needs to begin the process with research. Conducting a proper research will make your digital marketing strategy more meaningful, and it requires a good amount of effort in executing the ground work. All you need to do is spending your quality time and keep the focus on what your competitors are doing. You can do so by:

  • Researching best practices.
  • Keeping up-to-date with the latest digital marketing trends.
  • Exploring efficient ways to take into account digital platforms.
  • Discovering new tools as well as platforms, and how to make use of them for your business.
2. Be a good writer

GRRM, being a fantastic writer of Games of Thrones, facilitated audience to get engaged with the suspense of decades. His technical ability, amazing style, and magnificent imaginations allow readers or viewers to shorten their breaths while they read or watch certain scenes.

At the same time, when it comes to digital marketing success, it’s the writing that plays a significant role. The process will include writing content or your website, and it will be followed by the search engine optimization. Moreover, digital marketing will take into account social media marketing that includes engagement on social platforms, blog posts, articles, and email newsletters among others. An inexperienced individual will need to hire the professional to get hold of quality writing for their website. Talk about writing, and it comes out as a skill that only gets improved with practice.

Games of Thrones Digital Marketing
3. Focus on a Personality

A number of seasons of Game of Thrones have entertained a large group of people with its interesting and fascinating characters.  The writer has given the characters like Gendry and Honor such an awesome personality that readers or watchers just love reading or watching them again and again.

Similar is the case with writing the blog, articles, or newsletters. Yes! Just have a bit of personality. Everybody would like to go through a text whose body includes a touch of appeal to the audience. Try to be funny and interesting at the same time. Remember, people visit your site either to get entertained or educated, and only a meaningful and attractive content marketing strategy can do that.

Read Also: Impact of Digital Marketing On The Fashion Industry

4. Ignore your loved ones

At times, in order to acquire the results that you wish to take place, you need to sacrifice the things that you adore. Though you might have an article that you simply adore, you might not catch something that goes wrong with it. Moreover, you might be making use of your favorite marketing channel while implementing your task, but it hasn’t been coming up with the desired results. This is the time when you need to ignore your dearies. Yes!, Using only the channels, that you are comfortable with, will not make you reach your goal. Rather than focusing on the channels that you understand, take into account the channels that all your customer’s use. Only then can you accomplish your mission of reaching a wide range of audience. All you need to do is a test and try every possible channel that you find interesting from your customers’ perspectives. Like the Games of Thrones, Kill the ones that don’t seem to be beneficial for you, even if you adore them a lot.

5. Golden Threads

Similar to the story of Game of Thrones, all that can give you a completely unique image is a central theme and some significant golden threads that go along everything that is being done. So, just like the number of theories, the golden threads bind everything together. As far as your digital marketing strategy is concerned, creating an annual marketing calendar and setting up monthly themes will help you generate a great marketing tactic. Doing so will you integrate your marketing channels across the platforms that you have chosen. Enforcing these tactics will help you keep people engaged for a longer time.

6. Digital marketing doesn’t have any Dragon glass

You must have heard about the dragon glass in the Game of Thrones, that murders the white walker with a single stab. Alternatively, digital marketing doesn’t have such dragon glass that will bring to you your consumers the moment you employ it. You might think that a single blog or press release will open the gates for you. However, as Jon Snow seem to be pleading for an army to manage the war; it’s quite hard to convince the clients to buy a product from you. The number of tools and platforms will ultimately lead you to the better chances of success.

Read Also: Impact of Voice Search on Digital Marketing Strategies

7. In the end, everything comes together.

Like GRRM, writer of Game of Thrones, an individual can’t leave the war half way just because it seems to be complicated. People know George for taking long to finish his books, but at the end, he always comes up a brilliant piece of writing.

Being a marketer, you are very well aware of the effort that it needs to
manage social media engagement as well as sales. So, you need to stick to it till the end. Put all effort unless you reach your potential audience. The digital marketing, thus, goes in line with the King and Crown in the Game of Thrones.

Let’s have a look at some Digital Assets of Game of Thrones.
Game of thrones social media marketing

HBO, in order to engage more and more audience with every season of game of Thrones, have incorporated an effective digital marketing campaign that incorporates a great digital marketing strategy. A series ‘Game of Thrones’ has in its account a number of digital marketing platforms including Facebook page, Twitter profile, Google+ profile, YouTube channel, and Instagram account among others.  Moreover, with season 6 they have made their presence felt on Pinterest and Meerkat. Adding Pinterest helped the makers to focus on visual content. Moreover, the makers used Meerat to broadcast the premier, only to attract a wide range of viewers. The involvement of all these social media platforms has helped the series become an apple of an eye for thousands of audience.

One of the trending topics that have been in talks with the people is Brexit, which means the possibility of Britain people to leave the European Union. A referendum was being held on 23 June to reach a decision whether Britain should leave or remain in the EU (European Union). Well, the results are out just a few hours back, and the UK finally votes to leave the European Union. The people of the countries like England, Northern Ireland, Scotland, and Wales among others have voted for Brexit, and the majority of them have chosen UK to leave EU. So, the questions, now, that everybody has on their mind is that “what will happen now?”, “how will it affect the Britain’s economy?”, “how it would impact the European Union, both economically and politically?”, and its impact on the trading relationship, jobs, and travel. You must be thinking of these questions! Right? Well, obviously, it will have a great impact, which we will discuss here in detail.

But, Wait! Before we begin, let’s clear the meaning of some terms, which many people might find confusing. Are you confused about the terms of EU or referendum? Well, here we go..

European Union (EU)

The term European Union, which we often call EU, refers to a political and economic partnership between 28 European countries. The purpose of this partnership was to prevent any war between the countries as trading together signifies the economic cooperation.

Referendum

It actually refers to a process of voting where everyone of voting age can vote to reach to a direct decision. In this case, The people of the European countries voted for whether the UK should leave EU or not.

Let’s now discuss in detail about what this Brexit win would lead to. Let’s explore!

Brexit Impact on EU

As the UK has finally left the European Union, according to the results driven by the poll, the departure of UK will have a high effect on the inner workings of EU. It will have an impact on the power of the Franco-Germain alliance on European affairs. Moreover, it will give rise to the concerns with respect to the common security policies of EU. A Brexit has the power to diminish the international standing and lessen the integrity of the European Union.

The departure would actually impact EU in the areas of EU’s integrity, power imbalance, defense and Security, and economic impact.

EU’s Integrity

A recent British exit from EU may open the path for other European Union member states to get into the suit. The extent of the Brexit impact will actually depend on the success of Britain post EU exit.

Power Imbalance

A Brexit is considered to be a huge loss as Britain, in EU, was one of the most economically liberal member states. This, thus, may result in the huge power imbalance when we talk about the political equilibrium in the European Union.  The absence of the British influence will help Germany to strengthen its position in the European Union. Moreover, it would help Germany create a European political model in line with its likeness.

Economic Impact

A Brexit signifies a loss of the Anglo-Saxon (people who inhabited Great Britain) economic influence. On the whole, it will result in the loss of a prop competition, free trade, free market, and an authentic western market economy power. It will ultimately result in the loss of a voice for EU integration. As the decision has been taken in favor of Brexit, it might result in the shift to the protectionist European Union market, which may consolidate.

Defence & Security

The departure of UK can result in weakening the European security and defence. It might also result in diminishing the input associated with the European side of NATO (North Atlantic Treaty Organization). The general defence and security infrastructure will have an impact on the world’s most efficient military powers. There is a possibility that Europe might turn out to be a multi polar, which will not remain a pillar of world affairs anymore. It would now be a fragmented territory that would be forced to follow the policies of Russian, Asian, or the US.

Political Background

Germany was not at all in favor of Brexit and was looking forward to keeping the UK in the European Union. Yes! Germany doesn’t crave for acquiring the dominating power in the Europe. The French Government, on the other hand, has the chances of losing its privileged relationship  with Germany. The country would not favor the exit from the Anglo-German political alliance. A number of member state officials wish that the result of a Brexit should not affect any fundamental right associated with the EU charter.

Trading Relationship

The new trade deals are now required to be stricken with the EU. However, the assessment of how easy it would be depends on the interpretation. The departure of UK will now marginalize the liberal demographic project for Europe. This is because the European Union will now be dominated by the corporatist associated with the French as well as German elites. As the single market of the European Union would be a dominating trading partner, it has a high effect on the United Kingdom. Ultimately, you would have to follow the rules associated with the EU’s single market in order to manage the selling of goods and services to the continent.

Impact on Family Travel

A Brexit would result in costlier family holidays to all the European Union destinations. The favor of Brexit will now increase the rates by around £230. Leaving the EU would make life more costly and difficult, and it will, thus, result in a less pleasant journey for both travelers as well as holidaymakers. So, what do you think would be the most affected areas? Well, the first one would be with higher air fares, which, people would definitely not appreciate. The ability of the European Union countries to work together ensures the best possible security, which will not be the case now. The holidays of the travelers would be as safe as it would have been before.

A Brexit might result in weakening the euro in line with the value of the pound that it undermines. A Brexit will now have an impact on the benefits provided by European Health Insurance Card, by means of which, UK citizens used to get free or less expensive treatment in all the RU countries. Such terms and conditions would now have to be reconsidered and the guarantee of the same result will not be provided. As far as Visa applications are concerned, they could be expensive and lengthy, and the travelers would not be able to use the Health insurance card of the EU. Another impact that a Brexit might have is the higher mobile phone roaming tariffs. All in all, a Brexit will have a direct impact on the ability of the people to travel, work, or live in Europe.

Impact on the Jobs in Europe

Having the membership of the European Union allows you to work and live in any of the 28 countries of the EU. That being said, an individual willing to work in France or Germany can work in line with the same terms and conditions as citizens there, which doesn’t need any kind of special visas. However, that would not be the case now, which will have a direct impact on the jobs opportunity for the people in Europe. The young slot of pe
ople would not be able to choose from a wider pool of jobs, as earlier. Well, people will now find it harder to acquire a job abroad.

Impact on the jobs in the UK

Well, as mentioned by several international financial organizations, the effect of the jobs in the UK would rely on the economic impact. It will depend entirely on the economic reversal obtained by the move taken to leave the European Union. By this, we mean that Brexit, in case suffers a recession, will have a direct impact on the career of the youngsters. Obviously, the graduates entering the jobs market during the recession will make them suffer from the job crisis the most. The recession in Brexit will affect the lives of young and low-skilled individuals, especially the people under 30s.

Alternatively, a result of Brexit might not allow UK companies to hire the European Union graduates freely. In this case, there will be an increased possibility of increasing recruitment of British graduates.

Impact of Drop in Immigration

A drop in immigration, on a national level, would not assist young people in finding a job. Well, this might happen due to the impact on the economy. The immigration into the UK is considered to be positive as it enhances the economy and helps the society to become richer and diverse. The departure from the RU might have affected the businesses who wish to set-up and make their presence in the UK. Well, this is what the impact will be, when we talk about the youngsters job market.

Twitter’s Brexit Moment

brexit trending on twitter

brexit trending on twitter

brexit twitter trending

brexit twitter

Read Also: What LeBron James and Cleveland Cavaliers Taught Us With Their Final NBA Win

Mamsys is a technology driven organization that believes in delivering innovative and successful ideas through teamwork and collaboration. Our expertise is vast and our services include and not limited to USA StaffingDigital Marketing Services, Application Development, Mobility Solutions, and Automation.

Are you a business who looks forward to growing your B2B Marketing in the Digital World?

Well, it’s a digital world, where every minor marketing strategy needs Internet to get the attention of the potential customers. Yes! Today, you just can’t rely on the old school B2B marketing strategies that used to be effective earlier. The everyday success stories of so many brands and a wide range of brand-new product launches demand new and updated marketing strategies. So, how will you enhance your presence in this age of digital selling? Well, no matter how small B2B focused firm you are, you need to focus on some key aspects in order to improve your B2B digital marketing tactic in an effective way. The tips given below will surely help your organization be found online.

 

Find Out Who your Customer Are….

To begin with, you need to understand who your customers are.

A precise recognition of your target audience will straightway ease the process for you, and will help you to design a successful marketing B2B Digital Marketing Strategy. Refine your search and try to incorporate the highly targeted B2B marketing efforts. Make use of a number of B2B trading portals, and you will find there a huge list of sellers as well as buyers with in-depth company profiles. Doing so will help you research all your potential customers. Moreover, you will get to know the exact requirements of your potential consumers. So, work on more up-to-date b2b digital marketing ideas, and don’t just rely on the mass emailing and targeted marketing campaigns.

b2b digital marketing case studies

 

Create A Website that’s User-Friendly…

Don’t just create a website, but come up with a user-friendly website that gives users an engaging and awesome experience. Yes! Though many of the businesses understand the need of having a website, but they, at times, cannot recognize its importance. A website, no matter what kind of business you own, signifies your digital world, where you can let your consumers know about your existence in this world. Let your website be created in such a way that it gives you top-notch branding along with simple and easy navigation. Use your website to connect people to your business, and endeavor to generate a critical impression on them. Remember, a website is a platform, where a b2b digital marketing company can get engaged with its target audience and can share with them your brand story. So, don’t just limit yourself to just a simple blog or a website. Allow your users to experience easy navigation, top-class branding, and amazing consumer experience.

B2b dynamic website designing

Related: 30 Must Have Tools For Web Developers

Dynamic Content Marketing Outreach to Attract Visitors…..

Include dynamic content that facilitates users to visit your website again and again. Come with a simple language and endeavor to let the users know what you actually do. Customers take into account the information that they find relevant and educational. Include the information about your products and services in a way that they can relate it to their needs. Moreover, come up with videos and infographics as well and show how you can help your customers achieve their goals. Make sure to narrate your brand story in creative formats as well. Use the most profitable b2b content marketing tactics to reach your potential audience.


B2B Content Marketing

 Get Found with Search Engine Optimization….

It’s important to be found by the users when they search you in the search engine. For this, you must follow b2b search engine optimization strategies, which allows you to boost the visibility of your website. Take into account the number of social media marketing channels. And make sure to update yourself on a regular basis. 

B2B Search Engine Optimization

Related: 8 Ways To Increase Organic Traffic To Your Website

Follow the Social Media Trends for Optimum Output….

Begin social media outreach by figuring out your potential consumers online. Also, have proper information about your competitors. Know about the recent trends in your industry, and do focus on what the other b2b social media marketing tactics people are doing online. You can do so by focusing on the blogs given on their website. See what kind of topics they are coming up with, and take into account the viewpoints of their customers.

Connect your ideas through the social media. Yes! It’s an amazing way to enhance the visibility of your website. Share high quality and highly useful content that people find interesting. Write it in such a way that it makes you connect with your target audience. Do it yourself or find a b2b digital marketing agency that can do this for you successfully.

B2B Social Media

 

Plan a Successful Digital Marketing Campaign…

You can take help of a paid media (also known as digital marketing advertising) to get your content placed in a right way. Make use of paid advertising platforms like AdWords and focus on the keyword or a phrase that is being appreciated by your audience for quality lead generation. In case you are not aware of the keywords being searched, Google can help you get relevant information through its AdWords platform for a successful digital campaign.

B2B Digital Marketing Campaign

 

Related: 11 Digital Marketing Tools For Succesful Business 

Make Your Content Marketing The Limelight….

The availability of huge competition from a number of direct marketing channels has brought content marketing in the limelight, and it has now become a distinguishing aspect of the businesses and their competitors. So, all you need to focus on is generating high quality and effective content, which will obviously need your time as well as proficiency. The quality of your content will let your audience know about how well you understand your market. You can get engaged with a b2b digital marketing agency that can help you provide quality content services. Make sure to go through your material before giving it a permission to get it published. Make the additions, if required.

B2B Content Marketing Outreach

 

Recycle Content to Increase Brand Visibility….

Upcycle your b2b content marketing strategy in order to enhance the visibility and your reach to all your potential consumers. Don’t let people forget your content quickly. Take into account the blog written by you a few months ago, and reuse it in a number of ways. For instance, you can create a slide share, convert it into a video, repost the blog on LinkedIn, Transform it into a white paper, and many more. So, make use of your content in different forms and recycle it to reach people all across the world.


Recycle Content to Increase Brand Visibility

Your B2B Lead Generation Through Social Selling…

Let consumers move through the funnel by means of social selling. Social selling allows the sales team to make use of social channels for sharing the content of the company directly with all the prospective clients. Focus on the context for the information that you have shared and always endeavor to start a discussion. Do not focus much on the sales part.

B2B Lead Generation

 

RelatedGuide To Facebook Lead Ads

Digital Marketing Brand Building to Increase Subscription…

Do you find people visiting your site, but not taking an appropriate step to enhance your leads? In that case, your efforts are being wasted if the users do so. Do not lose hope! Endeavor to stay in touch with all the potential consumers. You can do so by making social links easy to locate. Doing so will allow the users to like, follow, or share your post. Moreover, generate an email subscription form for blog post distribution. Furthermore, always remember to link to your RSS feed as some users do consider it. Take into account the gated content for the content like eBooks or white papers. It will help you in a b2b lead generation in an efficient way.

It’s all about generating a better consumer experience, and taking into account the importance of one to one marketing. The goal involves beginning and continuing the discussions that give rise to new consumers including long-term clients.

Increase Website Traffic for b2b

 

Target Audience with Mobile Marketing…..

It’s the world, where people, usually, prefer to meet their demands on the go. That being said, a website, which is not optimized for mobile viewing, would not be able to reach even one-fourth of its target audience. So, if you do not own a mobile-friendly website yet, it’s high time to get it optimized so as to allow users to visit your page at anytime and anywhere in the world. Apart from the fact that Google focuses on mobile-friendliness as one of the major SEO factors, it has been predicted that a large portion of your sales will be executed from the information that people gather through their mobile phones. When it comes to generating the mobile marketing strategy, it is not just limited to blog or website. The B2B businesses are taking into account the mobile apps as a device for providing their service. They also use it as a source of collecting information. So, let your visitors find you on their smartphones with the full comfort view as seen on the website.

 B2b Mobile Marketing

 

Related10 Things to Consider to Optimize the Website for Mobile Search

Digital Ad Campaigns and Sponsored Content….

Trends are internet users, usually, don’t give much preference to popups and banners. Alternatively, individuals focus more on online content usage such as posts, blog sites, social media updates, and news among others. This, thus, facilitates businesses to shift their marketing plans from direct advertising to sponsored content. All in all, you can easily get much more customers through sponsored material and creative digital ad campaigns rather than going for direct advertisements. So, you can do so by identifying blog sites that generate high traffic and the sites that your potential customers follow.

B2B Brand Visibility

 

Conclusion

You need to come up with the best b2b digital marketing trends, b2b search engine marketing strategy, b2b digital marketing campaigns, b2b mobile marketing and b2b digital marketing lead generation in order to compete in the digital economy efficiently. Doing so will help you connect with the reader in a rapid way. All you need to do is to enforce effective b2b digital marketing strategies and techniques. Mamsys, provides b2b online marketing services, is also known for enforcing a digital marketing strategy framework that will help small businesses to meet all their b2b digital marketing trends in 2016.

Conclusion

Success, a word that gives you goose bumps along with a feeling to grow ahead, motivates you to achieve more thriving things in life. Think of success, and one will certainly look for a team that can help you attain the goal that you have been looking for. Yes! It’s a result of a collaborated team effort! You need an enthusiastic and passionate team to back you up, and see how you reach the heights of success in no time. The recent win of Cleveland Cavaliers in the NBA (National Basketball Association), a sports championship has set an example of how one can win even after facing the years of loss or failure.

The team ‘Cleveland Cavaliers’, headed by LeBron James, had a great victory in the NBA championship 2016 by defeating the opposite team ‘Golden State Warriors’ in a way that they could never think of. This is what we call a success when an entire team joins hands together with a positive attitude along with a want of winning the game even at the cost of their lives. This is what an individual actually needs to achieve victory.

NBA championship 2016

Considering the efficient and awe-inspiring team spirit of the winning team, which we call “Cavs”, let’s explore some of the significant ingredients that LeBron James adopted to builds up a successful and effective team, which ultimately motivated the team to rebound and attained the position among the legends.

1. Good Leadership or Captaincy
LeBron James

A team consisting of a number of individuals cannot lead to success if they do not have the one that guides them to achieve their mission. Yes! A team needs a leader with damn good leadership qualities that can help a team work towards a well-defined goal. It’s only a result of a great captaincy by LeBron James that has facilitated the Cavaliers team to strive hard towards victory. Cleveland Cavaliers confronted a historic Warriors team “Golden State Warriors” that defeated them in the 2015 NBA Finals. The team leader LeBron James motivated the whole team to play only with the motive to achieve resilience and come back with the record that can set everybody aside. This is what we call a winning attitude that James incorporated in his team members. He actually made impossible happen to win the NBA finals. A good leadership actually propels the entire team to work effectively towards the desired mission. When we talk about the Basketball, it’s actually a team sport and it’s only the chemistry between the players that makes a team either a champion or a loser. Only a good leader, who is capable enough to give its team the right direction, can let a team win in the right way. Well, James did it with his strategies mind and effective strategies.

2. Goals
The NBA Finals

A team, in order to win, actually needs to be clear about its goal. One cannot achieve success without knowing the required goals and objectives. The team Cavaliers was quite aware of their goals this time, who actually found itself at the position where the team members were supposed to run over the mountain of impossibilities. Yes! The loss of first two matches actually gave rise to an impossible situation. However, the ‘never give up’ attitude of the captain LeBron James played a huge role in the great success of the team. James did a wonderful job by contributing immensely to the team. He not only made his team play well but also gave his best shots and was named Finals MVP as he was the one who scored 27 points, 11 rebounds, along with 11 assists. Isn’t it great? Yes, it is!

3. Commitment
NBA Game 7

What you actually need to maintain team perseverance is a team commitment. By commitment, we mean the aggressiveness towards achieving the success no matter how much effort it takes. A Team, with an attitude of helping out each other in every possible way, is the foundation that leads a team towards a winning point. It was only the commitment of the team Cleveland Cavaliers which made them win this major sports championship since 1964. The efficient team members  including James, Kevin Love, Richard Jefferson, and J.R. Smith among others made a great communication bridge using which they opened all the communication lines among each other. The ability to listen and respect each other’s suggestion made them get out of that critical situation where they were on the verge of losing the game. But, who can stop you to win when you have a strong commitment to succeed.

4. Don’t Lose Hope
Cleveland Cavaliers

The Cavs team, in order to rebound from a 0-2 deficit, didn’t lose hope and struggled till they went back to the position where they can have some hope to win against the opponents. Yes! Even the loss of initial two matches didn’t let them take a step back. Instead, they came back with the shots that no one imagined. All that a team needs is, not only to have the resilience to carry on the shooting but to focus on the shots that you really desire. The Cavs, with their ability to understand their opponents team Golden State Warriors’ facilitated them to took their failures as learning moments, which, thus, allowed them to recognize their missed opportunities effectively. James, then, along with the team, analyzed the situations cautiously and took better decisions to continue the game in the most effective manner.

5. Identify Your Role Within The Team

 

cavs vs warriors

While a team may be recognized by its team leader or representative, all that a team needs to take care of is the role of each team player. Every team member must recognize their strengths as well as weaknesses. This is what the team members of the team Cavaliers did. They knew what each one of them was supposed to achieve, and played their shots in such a way that they could complement each other’s weaknesses. The team Cavs gave its best and the team members worked hard in understanding their role. They were very much aware of the value that a teamwork can add to the success of the team.

6. Organization
cavs vs warriors game 7

One of the cornerstones of the team that is quite essential in order to prevent an ambiguous environment is organization. LeBron James gave his best and organized his team in such a way that every member of the team Cavaliers played the NBA championship in accordance with their specialization and in line with the assigned tasks. The team, this way, got succeeded in their mission and accomplished all the challenges. This was, indeed, the biggest game of the James career, and ultima
tely became the game of his life. He made his team believe in the positive attitude and his attitude of giving best of the best motivated the entire team to attain the victory over the loss.

7. Collaboration
NBA Final Scores

Only a well-collaborated team can allow a team to generate effective results. LeBron James, by his team collaboration skills, overpowered the 0-2 deficit of their game and ultimately brought the team at the level of 3-1 finals deficit. The team attained it by defeating the opponents on June 19, 2016. The well-organized division of labor made the team performed well. He made it possible by incorporating positive attitude along with competence good relations. James actually focused on the individual competence of every team player. The combined effort of the competent players including James, Irving, Love, Smith, and Jefferson made the team put the positive step towards their success.

8. Respect
game 7 NBA finals 2016

James, being a personality who is known for his optimistic attitude towards life, is highly appreciated by his own team members. The team respects him for his values and morals towards life. This, however, didn’t let them face any leadership issues, and the team respected his commands and instructions that he gave to his team. LeBron James, being the highlight of this NBA victory, has been unbelievably dominant in the finals. Not only him, but the team members of the team Clavs respected each other for what they are. It was the trust and respect that they have for each other that lead them to this huge success they have been waiting for long.

9. Passion
Cleveland Cavaliers forward LeBron James, top left, celebrates with teammates after Game 7 of basketball's NBA Finals against the Golden State Warriors in Oakland, Calif., Sunday, June 19, 2016. The Cavaliers won 93-89. (AP Photo/Eric Risberg)

Think of the most important trait that cannot be given a miss! Well, it’s passion that every member of the team should have. Well, the team Cavaliers, that is currently ruling the world with its awe-inspiring success in the NBA finals, achieved so by their passion that they had for their game, vision, and mission that could lead them beyond expectations. The great passion for winning the championship motivated the team to incorporate essential strategies and efforts to defeat the opponent team.

NBA Finals 2016
By the way, the champions broke the twitter today;
Cleveland Cavaliers?
cavaliers NBA Champion
2016 NBA Champions
nba finals
Conclusion

Be it a basketball game or your project, always remember, to succeed play in a team, trust each other, set a common goal and give your 100% to achieve the best. When Cleveland Cavaliers can do it, so can you and your team.

 

Always Remember…..

“If You Want To Go Fast, Go Alone. If You Want To Go Far, Go Together”

Choice is Yours!!!

https://www.youtube.com/watch?v=3hp7NfhmGfA

Mamsys is a technology driven organization that believes in delivering innovative and successful ideas through teamwork and collaboration. Our expertise is vast and our services include and not limited to USA Staffing, Digital Marketing Services, Application Development, Mobility Solutions, and Automation.

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“A picture is worth a thousand words”

And today the world is all about beautiful images.

If you are a big brand and have a big budget to spend on digital photography then you are sorted, but what if you are on the other side of the road?

Stock photos can prove to be a lifesaver. Today internet is full of sites that provide you stock images for a monthly or yearly subscription.

But what if you can manage to get FREE stock images that are high in quality for your use? Well, there are a growing number of websites that provide beautiful images and all for free.

We have curated a list of some awesome and absolutely free stock photo websites in the list below. Use them on your website, blogs and social media campaign for your business.

Quick Note About Licenses

Stock photographs on these free sites are made available free of copyright restrictions or are licensed under creative commons public domain dedication. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

However, there might be photos that might require attribution. We have identified this and done our own research and included it in the list below.

So here we go…..

1. StockSnap.io

Find hundreds of high resolution images. All photos are free from copyright restrictions and require no attribution. You can sort photos by topics like; trending, no of views, no of downloads, favourite etc.

stocksnap

2. Unsplash

Find free stock images under creative common zero license where you can copy, modify, distribute and use the photos for free without any attribution. Find 10 new photos every 10 days with Unsplash.

Unsplash

 

3. Gratisography

Find free high-resolution pictures for both personal as well as commercial use with new pictures added weekly. All pictures are captured by Ryan McGuire of Bells Design.

gratisography

4. Negative Space

Sortable by category, find free stock images under CCO, no copyright restrictions. New photos added weekly.

negativespace

5. Life of Pix

Life of Pix offers free high-resolution photos with no copyright restrictions. With new pictures added weekly, the website is owned and handled by LEEROY ADVERTISING AGENCY IN MONTREAL

lifeofpix

6. Death to Stock Photos

On signing up, receive free photos by email every month. Free to use, no attribution required for these high resolution images. You can sign-up for a premium account.

deathtothestockphoto

 

7. Superfamous Studios

A Los Angeles-based studio, you can use the photos for your own purposes — including commercial use — as long as credit is provided.

superfamous

 

8. Picjumbo

Subscribe to get free photos in your inbox. Free to use for commercial as well as personal use, You can also sign-up for their premium membership.

picjumbo

 

9. IM Free

As the name suggests, it’s a site of a curated collection of free resources, all for commercial use. Attribution is required for some images.

imcreator

 

10. New Old Stock

Vintage photos free of known copyright restrictions.

twnsnd

11. Getrefe

Free mobile photos for your personal or commercial projects.

getrefe

 

12. Freestocks.org

High quality free stock images use for both personal and commercial use.

freestocks

 

13. Snapwire Snaps

From 200,000 of the world’s most talented photographers, get 7 free photos every 7 days and free to use for both personal and commercial

snapwiresnaps

 

14. Jay Mantri

Free pic. Do anything, use them anywhere and make magic online.

jaymantri

15. Tookapic Stock

A marketplace for both free & premium stock photos. Check for Creative Commons license before using any photo.

tookapic

 

16. Picography

Free high-resolution images. Use them however you like.

picography

 

17. MMT STock

Free for commercial use photos by Jeffrey Betts. CC0 license.

mmtstock

 

18. Kaboom Pics

Search free pics using their search box, using tags, or through various categories. Every day new pics are uploaded, use them without any attribution.

kaboompics

 

19. Epicantus

Feel free to use these high-resolution photographs by Daria. All photos are released under creative commons CC0.

epicantus

 

Conclusion

These free stock photography sites have become a blessing for web and graphic designers as well as brands that can use them without spending a penny. Browse through these sites and create magic using them on your website, blogs or social media platforms.

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The most important factor in an online business that helps you attain success is finding and researching the actual search terms or phrases that audience enter in the search engines like Google. This is what we call Keyword research which is usually conducted by SEO (search engine optimization) professionals. Now, the point is how to do it! The answer to this is Google’s Keyword Planner, a tool used for creating or expanding new search campaigns. The tool provides you with all the information that is required and will let you know the keywords which are best for your business.

The new keyword planner tool is full of features that will help you identify the popularity of the keywords and will allow you create a variety of keyword combinations in a matter of seconds.

Part 1: Accessing the Keyword Planner

1. Create your Account

  • To begin with the Keyword Planner, you need to set up a Google Adwords account.
  • All you need to do is follow the prompts, type in some basic information that it asks, and you are done.

Set up Google Adword Account

2. Login to Adwords account

  • Now that you have created your account, login to your Adwords account that you have created.
  • You will find a toolbar named “Tools and Analysis”. Click on it, and select “Keyword Planner”. It will take you to a Keyword Planner page.

Google Adword Keyword Planner

3. Browse “What you want to do” Now is the time to browse “What you want to do”. Click on it, you will find the following four options:

  • Search for new keyword and ad group ideas
  • Get search volume for a list of keywords or group them into ad groups
  • Get traffic forecasts for a list of keywords
  • Multiply keyword lists to get new keyword ideas

Keywords Search Volume

In order to conduct the process of keyword research for SEO, you will need all the options except ‘Get traffic estimates‘ for a list of keywords. There is a reason for this. This option is only applicable for Adwords advertisers. The next step is to use each of the above-mentioned tools to find awesome keywords. Related: How to Improve Website Ranking in Google?

Part2: Choose your tool

This part involves the process of using three tools of the Google Keyword Planner. Use them and get a fantastic list of keywords to conduct your SEO campaigns.

Google Keyword Planner Tool

1. Search for New Keyword and Ad Group Ideas Click on the option and it will display the menus like “your product or service”, “your landing page”, and “your product category”. Fill all the categories as all of them are important for the tool to work. Let’s see what these categories are all about.

  • Your product or service: This category actually involves a list of keywords. Choose the top keywords that you think are appropriate to maximize your business, and put them in this category.
  • Your landing page: The option is basically used by Adwords users. However, you can, at times, find some good keywords here as well.
  • Your product category: You will use this category to access the internal database of Google. You will find here keywords associated with different industries. If you are not using the first two categories, it’s worth using this option to find the list of keywords.

So, choose accordingly, and enter the information in any of the three categories as discussed above. Targeting: Now is the time to select “Targeting” options. It refers to the country, language, and the search engine related to your marketing.

Google Adword Keyword Planner Trageting

  • The default targeting location is the US.  If you have the same target audience, then nothing needs to be changed. Leave them as they are. However, if that is not the case with you, change the options accordingly.
  • There is another option named as “Negative Keywords”. The category refers to the keywords that you don’t wish to use. The feature, however, is applicable to Adwords users only.

Customize your Search: It includes the following options:

  • Keyword filters: Use this option to filter out the keywords that do not fit into your requirements.
  • Keyword options: The category is mainly for Adwords campaigners. So, you can avoid it.
  • Include/Exclude: Depending on your necessities, it’s your choice if you need to include or exclude certain keywords from appearing in the results.

Google Adword Customize your Search

Get Ideas: Once you are done with all the categories, click on “Get Ideas”. Doing this will display the Keywords Results Page. Related: Impact of Voice Search on Digital Marketing Strategies 2. Get search volume for a list of keywords or group them into ad groups

  • If you already have your list of keywords, and you now would like to check the search volume of these keywords, this is the option which can allow you to do so. That being said, you cannot use this feature find out new keyword ideas.
  • To use the feature, copy and paste the list of keywords in the search field. Or else, you can also upload the list in a CSV file.
  • Similar to “Search for new keyword and ad group ideas” tool, you can target the country as well as the language of your result.
  • Now, you will get to know the number of people who searched the keywords that you entered. For this, click “Get search volume
    ”.

Keywords search volume

3. Get new keyword Ideas with Multiply Keyword Lists Option

Google Adword New keyword Ideas

This tool takes into account group of keywords and creates a number of keyword combinations. Though it may not always bring in the desired keywords, at times, can come up with really good keywords. The tool is majorly used for the keyword research based on e-commerce websites as it assists you in identifying almost all the possible combinations that users can enter in the search engine to look for your products.

  • Start with entering a list of keywords into “List 1”.
  • Continue by adding another list into the option given as “List 2”.
  • If you want to add the third field as well, you can do so by clicking on the “X” shown in grey. If you do so, just add the set of keywords into the List 3.
  • Once you are done with it, click on “Get search volume”, and you will find the list of keywords that tool came up with.

Related: On-Page SEO Techniques to Rank on First Page

Part3: Using the Keywords Results Page

1. Options in the Keywords Results page All the three tools that are discussed above will bring you to “Keywords Results page”. You will find the following options in this page:

  • Ad group ideas: The tab includes every potential ad group in addition to the keywords associated with them.
  • Keyword ideas: The tab includes several search parameters like keywords, their relevance, average monthly searches, and lastly, a graphic representation of those searches.
  • Left-hand sidebar: This section shows the targeting parameters you have set to find the keywords. You can edit any of the parameters by clicking on the grey colored pencil icons that can be seen in every box.

Google Adwords Keyword Results page

2. Use “Ad group ideas” and “Keyword ideas” Many make mistake of jumping to “Keyword ideas” and ignoring the “Ad group ideas” completely. Experienced AdWords manager have found some really good keywords from the “Ad group ideas” tab.

Google Adword Ad group ideas

Clicking on “Keyword ideas” tab will display the following terms:

  • Search terms: These include the keywords that you entered earlier.
  • Keyword (by relevance): This involves the list of keywords that Google finds most useful to the “search term” keyword.
  • Average Monthly searches: You will find here a rough estimate of search volume.
  • Competition: It displays the number of advertisers bidding on the keyword.
  • Suggested bid: The higher suggested bid means the more lucrative traffic.

Google Adword Keyword Monthly Searches

Keyword Monthly Searches

This is how you can do a keyword research by using Google keyword Planner. Related: Strategies To Be Followed To Launch A Successful Adwords Campaign Save Save Save Save Save

URLs or Uniform Resource Locator – The most basic yet the most fundamental building blocks of SEO.  For Google and Bing search engines to help index your website, it is important that we make things easier for them to understand.

But at the end, it’s the user who you should be targeting. A good URL to a user is an equally good URL to the search engine. So here is an infographic that covers almost all the topics one should follow when structuring the URLs of your website. The ultimate guide to SEO friendly URLs by John Lincoln and Brian Dean

SEO URL Structure Related: On-Page SEO Techniques to Rank on First Page

When it comes to URL structuring and creating an SEO friendly website, Mamsys has the knowledge and experience that can help you build a website that’s both user and search engine friendly. As a digital marketing company, our expertise for the past years has proved to be fruitful to many of our projects and clients.

Originally published at Search Engine Land Save

Employees are the organization’s greatest assets that are critical to the success of any kind of business. No matter whether you need a permanent employee, temporary employee, or a part-time employee, all of them play a significant role in the process of accomplishing your goals. Though many of the organizations consider in-house recruiting and hiring a better way to meet the need of a talented candidate, this is not so. Yes! It’s not that an organization cannot find a competent candidate for itself, but, the time spent and the number of resources that an organization uses to implement the entire hiring process might prove to be a quite costly and time consuming affair for the business. So, don’t you think outsourcing IT staffing services will save your time as well as resources in finding the right candidate for you? Well, doing so will not only provide you with timely delivery of a candidate but will get you the right candidate for the right job and that too in a very quick way. So, why don’t you just allocate this responsibility to the companies that offer reliable IT staffing solutions?

Have a look at some of the benefits of engaging a staffing firm to meet all your requirements effectively.

1. Better talent

The resources available in your company might not get you the talent that a staffing firm can get you. The reason is that the staff in your company, focuses, not only on meeting the hiring needs, but also takes into account a number of tasks that are essential to accomplishing. That being said, it becomes difficult for them to focus on acquiring the best candidate for the required position. A staffing firm, on the other hand, gives full attention to the process of accessing competent talent for your organization, and thus, provides you with the most skilled and qualified candidate for your company. The recruiters in the staffing organizations make use of all the required means as well as resources that can help them find the top performers exactly in line with the skills required. So, go ahead and take benefit of the hiring expertise of the recruiters associated with a staffing firm.

Related: How to Improve Employee Retention

2. Quick Hiring

It’s been long you have been looking for a candidate to fill the position in your company, but couldn’t find a reliable and skilled candidate? In that case, only an efficient staffing firm can help you achieve your goal. Or else, you might end up with a reduced productivity, which might affect your existing manpower’s morale and efficiency. Obviously, you have no choice, but to increase the workload on the existing employees. Doing so might make them stressed, irritable, and unhappy about the situation. Oh! That will affect their productivity as well.

Moreover, the frustrated employees might even think about switching their current job. Well, you will not have to face any of these issues if you choose to outsource staffing services. The staffing services don’t take much time as they already have a wide pool of candidates from which they can easily find the best talent for your requirements. They will initiate the process as soon as you allocate the job to them, and will get back to you with a deserving candidate. As the recruiters in the staffing companies can focus completely on fulfilling the job, they will not get distracted from their tasks as well as their responsibilities. A staffing firm exhibits complete dedication to their hiring process and endeavors to find the right candidate for you in a very quick manner.

Related: What Are the Benefits of IT Staffing Agencies?

3. Lower Costs

Do you think hiring in-house will cost you less? No! You are wrong in that case! It’s the opposite actually! Getting your hiring needs outsourced will cost you much less than the costs that you spend in conducting the entire hiring process in-house. A staffing firm takes care of all the required things including recruiting, interviewing, skills test, and background check among others and you can manage all these things for a very reasonable fee. The staffing firm, in addition, will also help you save your training cost as they will provide you the employees with enough skills as well as experience. Moreover, the recruiters make sure to come up with an employee that can assure long-term commitment.

4. Manpower Flexibility

Do you need a talented set of employees to accomplish one of your temporary projects? Not a problem! Engaging with a staffing firm allows you to hire temporary employees when you require them. In that case, you are not supposed to ensure any financial commitment regarding any kind of continuous employment. So, hire the workforce as and when you need them.

5. Temp to Permanent

You now have an opportunity to hire an employee on a temporary basis. Doing so will allow you to analyze their skills according to the requirements that you need to accomplish. This gives you an opportunity to test your employees before you hire them on a permanent basis. This can, thus, prevent you from any kind of bad hiring decisions.

Mamsys, one of the IT staffing services in the USA, ensures you a highly competent and experienced candidate to meet all your hiring needs. USA staffing companies endeavor to locate the candidates that match to the requirements of the company completely.