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Mamsys Timeline: Our Journey to Becoming our Pathbreakers

Published on 09-07-2019

Mamsys mantra over the years has been quite simple. We work...

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Blockchain Adoption Changing the Game of Healthcare Industry

Published on 28-06-2019

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The trends in fashion change very often. If we talk about the social updates, one of the most popular topics that acquire the highest conversations is fashion. Digital media, nowadays, is given such an importance that it redefines the fashion industry tremendously.

A fashion world makes use of social media in a way that it invites bloggers to several fashion shows. Moreover, models contribute in generating a social media following, and the designers, on the other hand, make use of Instagram to inspire the people who look forward to a fashion in trend. Furthermore, the increasing numbers of influencers are being followed by a number of like-minded followers who tend to follow the fashion in a number of ways.

Social media, in terms of fashion, turns out to be so powerful that it facilitates many people to take an interest in a number of fashion events. A digital world keeps you aware of what is popular and what is being more appreciated in the fashion industry. The availability of different fashion trends in the digital world allows people to take an interest in the buying process, and many of the people get influenced by a wide range of domestic and international fashion brands. The fashion industry is, thus, putting its focus on the digital platform, which involves the innovative uses of technology along with the most recent fashion trends.

The online process of buying fashion accessories like garments have increased tremendously in the last few years, it’s a digital world that keeps people up-to-date about different fashion brands. The online fashion sales, as per the survey, has been increased by 185% and is expected to increase more by the year 2017.

Related: Impact of Voice Search on Digital Marketing Strategies

A Digital world, now, directly affects the way in which fashion gives rise to a number of ideas and concepts along with the  designers who take into account the customer insight in order to get inspiration of generating the best. No matter what the brand is, each of the fashion brands has made its availability on a number of social media channels in such a way that they incorporate every latest fashion and the trends that they have been following. The brands, basically, tend to be a fashion trendsetter, thus facilitating a large number of people to choose from their latest fashion collection. All the fashion-oriented consumers consume the variety of fashion through social media channels along with a number of fashion-oriented magazines. Doing so allows them to get in touch with the designers they appreciate.

A fashion industry has taken place as one of the biggest online sellers, and the social media, now, plays a huge role in giving rise to the accessibility of their brands.   So, fashion brands, in order to compete with the other competitive brands, tend to give their site an interesting, appealing, and customized appearance, thus acquiring the most potential buyers within an impelling pricing model.

The more the availability of the brands on a number of social media channels, the more information the brands can acquire about their potential purchasers. Doing so helps them to upgrade their marketing.

Many of the fashion brands are giving rise to more sales by means of a variety of online networking channels. The fashion retailers take into account the channels like Instagram, Pinterest, and many others that help them defining the visual parts of their products.

Related: How Google’s AMP Will Influence Your Online Marketing?

The fashion brands are now coming with a stoppable content that helps them explore the details about their products. They introduce publication content, online social media channels, and online journals among others to reach to a number of readers who have an interest in the latest fashion trends. The brands, thus, endeavor to make most of the engaged readers.

According to the survey conducted by IMRG, the majority of the customers make use of their smartphones to implement online retail transactions. A brand is thus required to give rise to a responsive website to enable more and more people to choose them when it comes to fashion.

The fashion business, in order to analyze the information regarding what the consumers actually prefer to purchase and what kind of designer they prefer to choose their garments, makes use of tools like Google Analytics, which allows them to measure the same.

Related: Conversion Rate Optimization Techniques

To conclude, one of the top digital marketing companies, that can help you fashion brand reach heights of success is Mamsys, which implements an impressive digital marketing strategy for small business. All in all, get engaged with the best digital marketing company in India, that can help you conduct effective digital marketing campaigns.

Are you a business owner who is looking forward to increasing the revenue of your website? Well, for this, you need to look after the conversion rate optimization of your website. Improving the conversion rate will exhibit an improvement in your website or landing page, which will, thus, allow the users to perform a certain action. So, here are some conversion boosting techniques considering which you can see your conversion rates achieve the success as desired.

How to Optimize Website Conversion Rate

1. Focus on Increasing Number of Users, Likes, Followers or Consumers

If you realize the importance of social presence in today’s world, all you need to do is let users feel your presence in the online world. How will you do this? You can easily do so by focusing on the number of likes and engagement you have on the Facebook account of your brand. Along with it, you also need to consider the number of users, number of downloads, and number of customers among others.

2. Incorporate Numbers in Your Title

Add numbers in your headline, and see how quickly it increases the number of visitors. Yes! It works! The numbers like “top 10” or “5 important” draws the attention of your target audience to a great extent.

3. Mark Your Top Sellers

Try to make your product a top seller. Doing so will demonstrate your social proof, which will, in turn, influence users to buy your product. So, what are you waiting for? Personalize your best seller list now, and see an improvement in your sales.

Related: 8 Ways To Increase Organic Traffic To Your Website

4. Arouse Emotion

You must know that emotions do sell. No matter what kind of business you are dealing with, evoking emotions in your customers will surely increase your brand recall, which will result in boosting your sales. Hold on the emotional thought of your customers and tell them how useful your product is to meet their requirement.

5. Give More Information

If you think your product is quite complex or costly, in that case, you must provide detailed information about your product. Obviously, people will go into details before making such a costly investment. So, go ahead and come up with a lot of information.

6. Do Not Exhibit Negative Social Proof

Though social media presence can make you reach heights easily, indicating wrong statistics might harm you adversely. Having a total number of 15 customers with 60facebook likes will actually work against you. So, all you can do to avoid this is hide all the negative social proof indicators that exist on your website.

7. Add More Landing Pages

According to the survey, the companies with a number of landing pages will surely produce more leads than the companies that offer very less landing pages. So, increase the quality of your landing pages, and see an increase in the number of personal offers that you acquire. Also, you will find an increase in the traffic on your website.

Related: How to Increase Visits to Website?

8. Focus on your “About Us” page

Do not only focus on the information about your brand. In addition, make sure to display the personalities that worked really hard to bring in that product. Make people believe that your business involves real and likable individuals.

9. Incorporate Super Specific Headlines

Don’t try to put vague headlines on your site. Be specific about what your product actually is and what it actually provides. Though you might lose some people, you will end up in engaging with your target audience.

10. Include Bullet Points

At times, it’s good not to write that long and huge blocks of text. For good results, it would be better if you break that paragraph information into bullet points. Doing so will facilitate users to read the entire content and that too with interest.

Related: On-Page SEO Techniques

11. Display your work behind the creation of your product

Let people know the story of how you executed your idea behind your product and how efficiently you transformed your idea. Build your credibility and trust with your customers and doing so will surely add a sense of attachment to your business.

12. Elucidate Your Capability

Do not try to woo your customers by incorporating various fancy things about your product. Instead, just let them know the benefits that they will acquire from your product. Moreover, let them know why your product will serve well then your competitors. This way, your target audience will quickly get to know the reason to choose you over the others.

13. Let Users know about Bonuses

Users, usually, get more attracted towards the product that offers a bonus as well. So, try to include some attractive bonuses that people can cherish when buying your product.

14. Use a long-form sales page for expensive products

A damn expensive product requires you to include a long landing page. A small 15- word landing page will not work out to sell a product with a very costly price.  People, usually, require long form sales page for complex software, larger commitments, and costly products.

Related: Link Building Techniques for 2016

15. Use Guarantees

Always include guarantee with the product that you are selling. Doing so will not only demonstrate the credibility but will also reduce the risk of losing potential customers.

Mamsys, a digital marketing company, incorporates all the above discussed techniques and conducts effective digital advertising campaigns to give you the desired results. The experts at Mamsys are capable enough to improve your website by enforcing impressive search engine marketing.

With the rise in technology, the competition for hiring and securing the strong talent is turning out to be so tough that businesses are coming out with several strategies to get hold of the top tech talent.

Are you the one who is looking forward to a technical recruiting to fill the vacant position in your company? Well, you need to follow some of the effective staffing strategies following which you can find a well-experienced and competent candidate for your business.

How to Find the Right Employees for your business

1. Create Relationships

Building a strong relationship with a number of tech talents can help you find the required talent easily. You might find the competent candidate from your known list only, which will thus help you avoid that long hiring process. Yes! It’s important to keep relationships.

2. Code Jams

Come up with a mentally tempting quiz or a challenge to get in touch with some of the potential candidates whom you can consider for your job opening. You might consider it as your initial level of screening for analyzing technical expertise. Bring in exciting prizes to lure the potential hires and spread your challenge via a social media channel.

3. Referral Incentives

Apart from conducting the hiring process, do let your current employees know about the opening. Ask them to get a good candidate for the required position. Keep referral incentives for the existing candidates so they get motivated to drive you to some of the top tech talent. Taking into account the benefit that you are providing to them, the employees will refer only the best.

4. Create a Facebook Status

Posting your job requirement on your Facebook account can help you reach a number of potential customers. If you are hiring an engineer, many of your Facebook friends might repost on the wall to express his/her interest for the job. Or else, they might tag some of their engineer friends whom they find eligible for the job posting.

5. Go Local

Though you might have used a number of job boards to find the right talent, you might find some of the potential candidates on your doorstep only. So, all you need to do is get local and let the local talent be aware about what you are looking. Doing so might land you to the deserving candidates that can be a fit for the required position.

Related: How to Develop a Recruitment Strategy for Your Business?

6. Word-of-Mouth Advertising

Don’t just rely on the social networks. Let your employees, vendors, or business partners know about your requirement. Go for this cost-effective way of advertising as well, and you might acquire the top tech talent through employee referral.

7. Search for Top Talent

Don’t just wait for the talented group of employees to come to you. Build your profile on the professional network LinkedIn. Doing so will help you find a great profile for your requirement. You can reach out to them through a private message and communicate with them regarding their interest for the opening. People getting your message might consider it as an attracting offer and they might put a step forward towards the interview process.

8. Tap the Local Market

Though a number of online recruiting platforms might work for some of the fields, it might not work for the other fields. If we talk about the tech professional, the availability of the huge amount of tech fields doesn’t guarantee you the success in finding the right talent online. So, don’t just rely on LinkedIn, make contacts in the local tech community and see if you find the right talent there.

Related: How to Improve Employee Retention

9. Create a YouTube Video

Create a YouTube video exhibiting the products that you acquire and the kind of people working in your company. Let people know your corporate culture and the technology team incorporated in your business. Highlighting the members of your tech team in this way will surely facilitate potential candidates to reach you for the job position.

10. Ask Top Talent for Referrals

All you need is a top tech who can boost the success level of your business. Right? Reach to some of the top talents that are working in the similar kinds of fields that you are looking for. Don’t ask them to join you. Just let them know about the vacancy in your company, and ask them for recommendations, if any. Doing so will let you know about the networks that can help you achieve your goal.

Related: How to Develop a Staffing Plan for a Business Organization

If you want to relieve yourself from the typical staff hiring process, you must go for IT staffing solutions that can find a right talent for you. Mamsys, one of the IT staffing companies in the USA, enforces some of the effective recruitment staffing strategies that assure you to attain your goal successfully.