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Mamsys Timeline: Our Journey to Becoming our Pathbreakers

Published on 09-07-2019

Mamsys mantra over the years has been quite simple. We work...

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Blockchain Adoption Changing the Game of Healthcare Industry

Published on 28-06-2019

Blockchain has shown tremendous success in the field of ban...

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Outsourcing fundamentally implies appointing a business function or process to third gatherings or external agencies, utilizing advantages, for example, reduced work cost, upgraded quality, access to latest technologies, and products and service advancement. Of all the business processes that a company can outsource, recruiting functions are not what initially ring a bell.

Recruitment process and the exercises included are not even on the highest priority on the rundown when a company is choosing which processes to outsource. In any case, recruitment is a more difficult undertaking than sales or marketing.

For a fruitful business, the most vital choice you make is hiring the opportune individuals to speak to your business. There are a few decent motivations to utilize recruitment process outsourcing services. Regardless of whether you plan to outsource all or part of your recruitment process, or you have to locate the best suited people with particular ranges of abilities to join your group, recruitment process outsourcing services providers have the experience and assets to offer assistance.

Advantages of Recruitment Process Outsourcing

Recruitment process outsourcing solutions can ordinarily be altered. A professional recruitment process outsourcing supplier can deal with a wide part of the hiring process, from competitor sourcing, to the on-boarding of the new contract. Each recruitment services process outsourcing arrangement is adaptable relying upon your necessities. You are given the RPO office’s enrollment specialists, technology, approaches and detailing. Truth be told, you can even have a committed nearby selection representative.

Here are the 7 remarkable advantages of recruitment process outsourcing that your business can appreciate:

1) Cost-effective

This is one of the best reasons why companies go for RPO solutions, and it is likewise one of the greatest advantages of recruitment process outsourcing. By streamlining the recruitment process, presenting best practice, appropriate technology and evacuating any pointless methodology, companies can expand straightforwardness of their hiring over the business and fundamentally decrease recruitment costs. A recruitment service supplier can lessen recruiting costs by streamlining your recruiting process and demonstrating to you generally accepted methods to discover great candidates better and with less time and cash.

2) Focus on core business

Regardless of whether a company has a devoted enrollment specialist or some sort of recruiting function, most are not in the recruiting business. Any recruiting errands and exercises will be outside of the core business functions and take assets from core business operations. One of the key advantages of recruitment process outsourcing is that the third-party service providers don’t utilize any of the core business assets and empowers business proprietors to discover the ranges of abilities they require without diversions from business operations.

3) Better quality of contracts

Hiring managers who are in a rush to fill a position, or have an extensive number of candidates to filter through, may not really investigate the qualities that decide if the new contract will stay with the position. While for a recruitment process outsourcing service supplier, this is the primary reason. They contribute their chance, vitality and assets into sourcing, screening and exhibiting the cream of the harvest as far as accessible ability to the customer.

4) Scalable recruiting capacity

Companies encountering fast development or regular spikes that make it hard to address recruiting issues. That is the reason they frequently outsource recruiting process to better control fluctuating recruiting action’s effect on their business. One of the astounding advantages of recruitment process outsourcing is having a recruiting process set up that can scale up or down whenever, contingent upon your necessities.

5) Compliance

By outsourcing recruitment process, companies can rest guaranteed that all candidates are effectively screened and consistent in accordance with direction, guaranteeing a consistently elevated requirement over all ability securing. This quality based way to deal with compliance expels the weight from the business proprietors and eases the potential for negative outcomes because of any unwitting resistance.

6) Enhanced business brand

The business brand is basically the personality of the company the extent that hiring is concerned. At the point when each other part of the recruiting process is set up and running easily, the business brand normally moves forward. In the event that your applicant quality enhances, that exclusive looks great to other potential candidates for your company.

7) Competitive advantage

Little companies and start-ups for the most part don’t have an indistinguishable asset from their bigger partners. In any case, they can contend better on the off chance that they outsource their recruiting process. A recruitment service supplier can quickly and effectively discover best candidates to enable your independent venture to construct its key staff and stay aware of bigger companies with more assets.


Pallavi is a Hiring Director at Alliance International – an IT Recruitment Agency. She specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.

Nowadays, hackers are looking for ways to harm us for their benefit. Their methods are getting more advanced by the second, there were countless times that Antivirus programs failed to detect these viruses because of their methods, but we’ll talk about that later. There is one thing that we’ll have to look at first, how can we protect ourselves from them, their tricks, and their viruses?

Well, in overall, there are only three steps to take.

  1. Use your head.

  2. Use protection.

  3. Know the basics.

Use Your Head

No amount of security and knowledge would be able to help you if you’re just going to click on any suspicious looking ad, email, link, and anything in between. Use your head and apply common sense to everything that you do online if you got an email with a file that does not seem to concern you, don’t open it, it could be a virus, or the sender is trying to scam you in some way.

In overall, think before you act. There are various methods for someone to scam you while escaping from your Antivirus protection, so in these situations, all you have left to protect yourself is your brain.

Use Protection

Using security programs can protect you from security exploits and malicious programs, in some cases, they are also able to detect scamming websites.

I know what you’re thinking, this is an article that talks about protection against scams, how are security programs related to this? Hackers can also use viruses and malicious programs to scam you, and security applications are likely to detect the suspicious behavior of these programs. So, there is no doubt that using security programs will be a big help, if not absolutely necessary.

The ideal amount of protection and the easiest one to set up is to use an Antivirus such as AVG and an Anti-Malware such as MalwareFox. Using two Antivirus programs or two Anti-Malware ones, will not provide you with any extra protection whatsoever, not to mention that it can actually be worse as that will likely cause slowdowns and conflicts between the programs.

Why do we need to use one Antivirus and one Anti-Malware?

Using one Antivirus and one Anti-Malware is necessary because the two of them are detecting different kinds of malware. An Antivirus is your old school security program, it will detect only viruses and malware that have been around for a while and it will be hard for a new kind of malware to enter its list.

On the other hand, an Anti-Malware is always looking to protect you from new kinds of threats and even those that were created on that same day. In some cases, an Anti-Malware can put a malware on its list before the malware is even created.

And that is why you need both an Antivirus and an Anti-Malware, to protect yourself from both kinds of threats, the old ones, and the new ones.

Know the basics

As mentioned before, you’ll need to have a bit of common sense on the Internet to survive, but that’s not nearly enough. Some hackers have managed to make their scams look totally legitimate, if you’ve never heard of their methods, your common sense might not save you, so it would be better if you at least knew some of these methods to be prepared, I’ll cover some of the most widely famous methods of scamming that look real and that they are slightly harder to detect than your average scam.


Phishing is the act of pretending to be someone else to fool the victim into trusting you, this is a method that hackers use to bypass your security so that they can steal your information and your money. For example, you might receive an email that says, “your order is approved, please insert your credit card details so that we can ship the item to you.” Then you’ll click on the link, and you’ll get redirected to their website, that website will likely be a look alike of another legitimate website so that it can fool you into trusting the hacker, and so that you can send your money to them.

This is where you need to use your head, did you purchase anything online? From where? Does that website ask for details in that way? What about the URL address? Does it look like the real thing? If you pay attention, you should be able to identify the scam, chances are that your security programs won’t do anything against this sort of scam, they are unable to detect it as there is no virus to be detected.

Fake services and products

In some cases, this is a legitimate thing, but it’s still considered a scam and it would be for the best if you stay away from it. A fake service or product could be either a legitimate service that is just way too overpriced and not that helpful or a fake one which requires a form of payment to earn it.

You’ll fall to these mostly by malicious ads and redirections from suspicious looking websites, such as pirating websites or something similar. For example, you click to get your torrent and another window pops up which advertises the product to you, let’s suppose that it is a mobile game, in order to get it, you must input your phone number. There is no price visible, thinking that you have nothing to lose, you give your number, and you might or might not get a game, but you will surely get a message on your phone saying that you subscribed to a monthly service or something that charges you a small amount, the first payment is already made.

Looking back on it, you can see that a price was stated, but it was stated in really small letters, it would be impossible to spot them at first glance. But, at the end of the line, they have notified you about the price beforehand, so you can’t take any legal action, be wary of this.


This can be spotted from an Anti-Malware and some Antivirus programs, but keep your eyes open just to be safe. The Ransomware virus will encrypt all of your files and it’ll ask for a ransom in order to give them back to you. The hacker will likely pretend to be your savior and he’ll say something like “we’re an honorable company and we would love to offer our decryption services for the price of $300”.

Chances are that you’ll get the virus from an email that contains the malicious Word file, once you open the file with Microsoft Word and you enable Macros, the party will start. To escape from this scam, it is advised to both use your head, and have an Anti-Malware with real-time protection, if you don’t have real-time protection the virus will be removed after the encryption, by that time, it will be too late.


Mohit Sharma is a content developer at MalwareFox.

Testing automation has become imperative for small, large or medium size enterprises. If the SME’s do not pay attention to test their online service, then it may result in a delay in service or may create any performance issue. Several types of tests are performed during software or web development, as it may increase the software efficiency and ensure the robust quality of the software. Software testing can be done manually and by using ready to use tools as well. As per requirement and convenience, one can perform the testing and develop flawless software. The database is a crucial part of any software and in order to get completely secure and perfectly functional software, DB testing is mandatory. This article discusses that why should the software be tested and what are the benefits of testing any software?

Why should you Test Software?

Any software has two parts front end and back end and the backend consists of data, which travels back and forth from the frontend or user interface of the software. Whenever any changes are made in the database through front end then, while making these changes it is essential to maintain the CRUD relationship among various fields of the database table? This operation is called data mapping. Likewise, other reasons are there, due to which the software needs to be tested before the finalization or delivery. The main reasons are:

  • To maintain the data mapping

  • To validate the ACID properties

  • To maintain the data integrity

  • To validate the business rules

The second reason to test the software is to maintain the ACID (Atomicity, Consistency, Isolation, and Durability) properties. ACID properties are crucial and can make the consistency throughout the database operations. As an addition or deletion of any record and make the database inconsistent, so for software developers, it is crucial to maintaining the consistency throughout the database and for this, the constraints must be there. Here the meaning of ACID properties is defined as under:

  • Atomicity:

    Perform transaction completely

  • Consistency:

    Save the valid data

  • Isolation:
    The testing result must be reflected everywhere in the same way

  • Durability:
    Saved or written data must not be lost

The third reason to test the software is to maintain the data integrity. Data integrity means that while making any changes in the database or maintaining the CRUD operations, the changes must be reflected in all forms and screen of the software. The DB test cases must be devised in a way so that the data of all places must be checked, and it must remain consistent. This consistency can be ensured perfectly if it is detected earliest. Testers must identify any flaw due to any data inconsistency and inform about it to the developer so that they can remove that inconsistency.

A complex database includes not only tables and queries; instead, there are a number of stored procedures, relational constraints, triggers and procedures there in the database. These all are implemented to maintain the business rules or to implement certain constraints on the database. To implement the rules of business operations and to maintain the consistency of these operations, it is quite important to validate the automated business operations and for this, the most important and efficient way is to use the testing automation tools. These tools are freely available as well, but the paid versions come with various additional options, so can smoothen the testing steps and easily the process can be made simpler and quicker.

Key Benefits of Software Automation

Software testing can be done both manually and automatically, using certain testing tools. These software tools can execute the test cases effectively and compare the actual and expected result. As the tools check the software efficiency automatically, so without manual intervention the software proficiency can be guaranteed. One of the major reason to test the software with the help of tools is that testers can execute the test any number of times and at any time.

Following are the key benefits of software testing:
  1. Quick or Accelerated Result:
    Even for the intricate and enormous system, plenty of time can be saved by automated testing and it can be implemented quickly. Due to this reason, the testing can be done repeatedly and it can deliver faster result with fewer efforts and time. So automated SQL testing can save the time and help in delivering the software in less time.
  2. Immediate Feedback:
    To test various constraints or to validate several operations during various phases of the software the automated testing tools gives a great relief. Various team members of the project, including coders, designers and managers can immediately rectify and remove the technical glitch and the overall performance can be improved efficiently.

  3. Improved Testing Efficiency:
    Manual testing involve higher involvement of the tester and takes a lot of time to test certain software modules. The testing speed, accuracy, and efficiency can be improved with the help of automated testing tools. These tools can be run in unattended manner and take less time.

  4. Test Reusability:
    Due to similar test case requirement for various software modules, the same test case can be used repeatedly, and the software developer can assess the program reaction. The same test cases can, therefore, be used through various approaches.
  5. Earlier Detection of Defect:
    Defect identification and its documentation become considerably easier for the testing team as a result of which the overall development speed increases, which ensure the exact functionality across various areas. Earlier defect detection increases the development speed and can ensure timely delivery of the software.
  6. Information Security:
    Testing automation can provide the security to data, as manual testing involves copy and pasting of data from one place to another, which may risk the database security and in case of automated testing the data is copied and pasted from the centrally stored location, due to which the database becomes safer and secured.
  7. Reduced Expanse:
    The initial set up cost of automated testing may be high, but automated testing saves a lot as well. As in less time, the company can provide more tested software and they reduce the requirement of employees as well by reducing the manual involvement. The overall project cost can be decreased.

The most considerable and important factor here is that it adds the value to all stakeholders involved in the organization. It provides higher customer retention, increased brand recall, improved brand image and higher revenue. As a result of this, the organizations get the new height and better market image. The businesses can make the quality assurance a part of their organization and its business strategies. The employees must be aware of the importance of testing automation and quality software.

Final words

The automated testing can result in reduced time, cost and effort and provide a better contribution to the business operations. Increased productivity and maximized profit with the help of automated testing. Organizations which are involved in software development can use the automated testing tools if they want to make the testing process quick and efficient. Testing is an important and unavoidable step of the software development lifecycle and now the use of any software automation tools can make this step hassle free and speed up the complete process of testing and software development.

About the Author

Manchun is a Certified Digital Marketing Consultant, having experienced Software testing Trainer Team for training and Writing. He writes here about Software Testing which includes QA, Selenium, Manual and Automation Testing.

If you own a business having a physical address, then local SEO is the only way to get your brand noticed on the local SERPs. This is not important for gaining better results on search engines but also to ensure that your businesses come in search results when users browse for local companies.


Local SEO is for all intents and purposes a mantra to shop nearby, go nearby and bargain locally. With this impressive line, you can imagine that local SEO keeps attaining the significance for small businesses.

You must be thinking that why local SEO is important and how it differs from organic SEO. Where local SEO helps small businesses promote their services online to local customers within a specific region. Then again, organic SEO gives query items to all connections whether they are nearby or general.

Local SEO is just a little piece of this huge SEO world where organizations can increase better list items by using neighbourhood SEO procedures

Today, small and big organizations are growing their businesses and attracting more customers by outsourcing the best SEO services.

These days, people admire this technique as they are getting quick and relevant results for their local searches. It helps users search services & products in their specified regions exactly when they are looking for them.

This was the brief description of local SEO. Further, we will discuss the proven strategies used to enhance traffic for small businesses.

Do have a look at these:

♦ Conduct Research For Your Keywords

Being a business entrepreneur, you must be aware of your market competitors. This awareness helps you in finding out the keywords for your business. Before implementing any of the local SEO strategies, conduct a thorough research on keywords your competitors or similar businesses use to get noticed in search results. To start off, you can also take help of Google analytics to discover business-oriented keywords.

♦ Get Listed in Business Directories

One of the best and first steps to get improved local traffic is to get listed in all free directories available over the web. You cannot find any reason not to be listed in directories of Google My Business or Bing as this is the crucial step to proceed local SEO strategies. If you already set up a business, then it is most likely you will see many references to your business. You may find old or wrong information in the referenced links; hence it is the right time to list your services here to convey appropriate information to the customers.

♦ Website & Content Optimization

Website user experience is everything to gain more clicks and views, therefore, it is essential that you optimize your website in terms of looks and quality content. This is the most considerable thing you can do to grow your business in local areas. Today, content is everything and plays a significant role in optimizing a website for search engines. Creating unique and creative content can aid you to bring new customers to your site and provide better chances of getting positive SEO results.

♦ Create Consistent Business Citations (NAP)

Prior implementing local SEO tactics, you need to place accurate business citations like name, address and phone number – NAP. If the contact information of your business is not correct in business directories, your business may have less effective results. In fact, if you haven’t updated your business NAP data, your brand will not get ranked on local search result pages. Be that as it may, this is the little thing however in the event that not refreshed opportune or effectively may influence whole business’ notoriety.

♦ Manage Your Reviews

Online reviews are the mediums which let users give their opinion regarding any of the stuff over the web. There are many websites that are providing the platform to businesses for managing their company’s reviews. Fake reviews get easily recognized by Google so, don’t prefer this way to earn positive responses. Even, ask customers on the spot for the reviews when they strike to your service page. There are so many ways to ask users for reviews. You can choose the suitable one to reach your local customers.

♦ Fully Mobile Compatible

These days, mobile layouts are largely preferred than desktop designs. There are many reasons associated with switching your business website into the mobile-ready layout. This step will help you turn the mobile searches into buyers which further will lead to better conversion rates. So, it is all the way fair to build a mobile-friendly website that is easily navigable on users smartphones.

♦ Social Profiles Optimization

To beat today’s cut-throat competition, creating social media accounts is essential. It is true that Google+ is a social media network where you can manage personal & professional relationships. Apart from this, there are multiple social platforms to gain advantages with. It is simple to create a business page on any social media platform and promote your brand from there on a regular basis. Believe us that this is a proven local SEO strategy which definitely works to advertise a business among people.

Sum Up:

There is nothing different that you should implement which is a specific tactic for local SEO. Tactics will be same but the way you execute these may vary industry to industry and region to region. As you can see, we have discussed various local SEO techniques in our blog, you can choose them to outreach your local customers.

Nowadays everyone uses electronic devices like PC, Laptops, Mobile Phones, and Smart Phones etc. If you are using a PC (personal computer) then you need the following programs also for the best usage and proper functioning.

Software your PC needs

Let me discuss them one by one in detail.

1. Antivirus

Antivirus is necessary for your PC if you do not want to take any risk of cleaning your hard disk or changing your windows. Because antivirus programs show threats every time when there is a risk of virus. So, it is a professional choice to install an Antivirus program on your computer. You can download them for free from many sites like File hippo, Avast and Avira are the best one.

2. Web Browser

Most of the windows have the older version of internet explorer installed by default. But it is recommended that you use either Firefox or Google Chrome browser as they have the best features compared to Internet Explorer.

3. Microsoft Office

Those who study or work know the importance of this software. But the problem is it is not available free of cost. You can use the free version only 30 or 60 days and then you have to pay charges to use it further. There are many famous versions of Office which people still use like Microsoft Office 2007, Office 2010 and 2016. You can use the one which suits you.

4. Windows Media Player

If you want to watch high-quality videos on your PC then you must install some good quality media player like VLC. There are many such programs, but I am personally using VLC and I also recommend it to everyone.

5. Cleaner

Those who are using Smartphone know the importance of it. Similarly, your PC also needs a good cleaner to run smoothly. CCleaner is the best one to clean junk files from your memory and it helps a lot in smooth functioning of your Computer or Laptop.


I hope you have enjoyed reading my article. If you think that there is some other important software and technologies, then you can tell me in the comments section. I would be happy to hear from you and please do not forget to share my article.


The author is a professional blogger and blogging since last few years about SEO, Online Money Making, and Health. It is his passion and profession.



In the modern world, people are flocking to the internet for literally even a small purchase. The mindset of the companies is that they will simply put things on their website, which is more than enough for the customers to flock in. One of the problems encountered is that on the internet there are millions of websites and some of them go on to sell the exact merchandise as well. If you want your website to stand apart from your competitors, these are some of the common Search Engine Optimization mistakes that you would need to avoid.

Not including the product description

If you think that the search engine needs to locate your website and rank it high, you would need to have any form of text on the website that is optimized for the keywords. The pictures may sound appealing, but the precise fact is that search engines cannot see any picture. So adjacent to any merchandise photo, do include a short description of the item and include the optimized keyword in the text at the same time.

Work on the concept of unique descriptions

One of the common mistakes that are often made by the online retailers is to copy the description of a manufacturer directly on to their website. Search engines look for something unique and if the description of yours is same as that of 30 other online sites, it is not going to be unique. Each and every product description should be of high quality with no form of errors being part of it.

Titles that are not regarded as unique in any manner.

Thinking along the lines that a product description which is provided by a manufacturer is considered a bad SEO practice, the same principle applies to the title as well. What is worse is that some online retailers go on to provide the same tag for similar products. Unique titles for each and every product is not all an easy job. Therefore, it would be a better idea to focus more on phrases than keywords. Rarely you would come across the fact that a shopper types in a single word during their search.

The product information should be optimized as per the demand

It is pretty much like the non-unique titles; you would need to consider the fact that people are making an entry into search engines with product descriptions along with unique headlines at the same time. Do make it a point that you should include the key phrases in the product descriptions along with the headlines so that when a consumer goes on to search for a product the search engine is likely to find them. Do not opt for keyword stuffing as it is going to harm the ranking of your website.

URL’s that cannot be identified

It is important that you understand the concept of speaking URL’s on your website. It goes on to have the correct name of the product on the website address. It makes things easy for a consumer when they are going to click on a link. It also paves way for one website to copy paste the link on to their website as well.

Encourage product reviews

Research points to the fact that nearly 75 % of online shoppers go through the reviews of a product before they opt to purchase them. This means that reviews are one of the main factor to generate e-commerce leads. If the website does not allow the customers to post online reviews then one thing is for sure, they are missing a major chunk of online shoppers. The best part of the product reviews is that every review is unique, and you don’t have to spend extra to get one.


Author is expert in the digital marketing field and has written down many articles related to E-commerce SEO mistakes where they have disclosed such mistakes which are made by marketers in everyday life.

Arе уоu searching for vаriоuѕ wауѕ tо put your small business online аnd attract new сuѕtоmеrs? Stаtiѕtiсѕ ѕhоw thаt, аlmоѕt 90% оf соnѕumеrѕ perform ѕеаrсh queries for thе service they аrе looking fоr оr рrоduсt thеу wаnt tо buy bеfоrе deciding on whеthеr tо buу thе рrоduсt оr ѕеrviсе. This shows how imроrtаnt it iѕ to рut уоur buѕinеѕѕ оnlinе, and Sеаrсh Enginе Oрtimizаtiоn also knоwn аѕ SEO iѕ thе оnlу organic method that can help you achieve visibility on Google. PPC which is pay-per-click iѕ also another way to gеt nеw customers.

Yоu ѕhоuld ѕtаrt bу сrеаting a brand new wеbѕitе. Back in the dауѕ, hаving a website wаѕ gооd еnоugh tо get сuѕtоmеrѕ that are looking fоr уоur ѕеrviсе. Those dауѕ аrе lоng gone and thеѕе dауѕ уоu nееd tо be sure that your website is wеll dеѕignеd and iѕ both uѕеr friendly аnd ѕеаrсh еnginе friеndlу. A responsive design is thus highly essential. Thе main роint оf having a wеbѕitе, fоr your small buѕinеѕѕ iѕ that you need to be in touch with уоur еxiѕting сuѕtоmеrѕ. To get nеw сuѕtоmеrѕ iѕ another and one of the mоѕt challenging part. Thiѕ will requirе that уоur ѕitе appears оn the firѕt page of thе mаjоr ѕеаrсh еnginеѕ, for ѕоmе keywords being on thе firѕt раgе iѕ not еnоugh. Yоur website has to арреаr on tор 3 rеѕultѕ.

SEO takes time, especially fоr nеw websites, but it’s worth thе timе аnd thе money уоu invеѕt. Yоu might hаvе аlrеаdу hеаrd frоm оthеr ѕmаll buѕinеѕѕ owners оn how intеrnеt influеnсеs the ѕаlеѕ of thеir products.

If аll thiѕ оnlinе thing iѕ nеw tо you, it may sound daunting and trulу a waste оf timе and уоur еnеrgу to lеаrn and apply the techniques of оnlinе mаrkеting. Yоu dо nоt hаvе tо worry; considering there iѕ ѕuffiсiеnt information available online on whаt you ѕhоuld do tо begin growing уоur buѕinеѕѕ оnlinе. If уоu hesitate оn whеthеr how beneficial this strategy is tо уоur ѕmаll buѕinеѕѕ, соntinuе rеаding tо find out more аbоut SEO.

How does SEO wоrk?

Yоu are not requirеd tо knоw аll the mесhаniсѕ оf wеb-bаѕеd mаrkеting to begin with. Fеw thingѕ уоu ѕhоuld knоw about Sеаrсh Enginе Oрtimizаtiоn;

1) Nеtwоrking is a vеrу imроrtаnt tооl to increase intеrасtiоn process, but thiѕ саn bе dоnе online as well. Blоgging and the articles available on the internet can hеlр уоu lеаrn a lоt. Bеing active online саn hеlр you еѕtаbliѕh роѕitivе partnerships thаt can spread thе word аbоut your buѕinеѕѕ.

2) Potential Cliеntеlе аrе searching for your products and ѕеrviсеs. Whеthеr оr nоt уоu hаvе уоur оwn wеbsite, mоѕt реорlе uѕе intеrnеt as wеll as ѕеаrсh еnginеs tо look fоr infоrmаtiоn. Yоu can take help of 3rd party platforms that already have a good traffic and search engine standing like blоgs, forums etc, to showcase your products and services.

3) All your online marketing efforts should be tracked to understand what works better for you and what not. Thе greater bеnеfit today of online marketing is the free availability of tоnѕ of tools that easily trасk аnd аnаlуzе еxасtlу whаt раrt оf your online marketing strategy works bringing you more visibility and sales аnd which оnеѕ аrе nоt wоrking fоr уоu.

4) The local searches for business, products and services that are happening on the search engines and smartphone have more or less rерlасеd thе need for уеllоw раgеѕ аnd рhоnе bооks. Google hаѕ dеvеlореd to a point where it can quickly map your local search query and get the results that are locally best suited to your requirements. This is a huge feature for ѕmаll businesses thаt focus оn tаrgеt markets thаt аrе gеоgrарhiсаllу near to their business unit.

Nоw thаt уоu understood thе rеаѕоn whу Search Engine Oрtimizаtiоn is аn essential part оf аnу ѕmаll buѕinеѕѕ advertising, it’s time you begin gathering infоrmаtiоn on it. SEO Hong Kong аnd оnlinе mаrkеting, however here аrе some suggestions tо gеt уоu gоing.

1) Study the bаѕiсѕ of SEO аnd find оut a local соnѕultаnt. It is vitаl that уоu knоw thе bаѕiсѕ оf SEO, even if you intеnd to hаvе аn in-hоuѕе SEO specialist. Thiѕ will hеlр you knоw exactly what hе or she iѕ tаlking аbоut.

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The world of web design is so interesting and versatile evolving each day. To date, it maintains its lead as one of the most advanced industry in the world with constant improvements month after month, which is to the benefit of the designers. In this article, we will look at the top 10 essential tools in the life of a web designer and how they can benefit you.

1. Pattern Lab

Pattern Lab is a pattern-driven design tool that allows you break down your design into small parts called atoms and combine them later on to form bigger components – molecules that can be transformed into templates. At its core, Pattern Lab is a static site generator that combines together different UI components, but the truth is Pattern Lab is way more than just a site generator.

2. Affinity Designer

Affinity Designer also called the ‘Photoshop killer’ as it’s a designer’s dream. This web app is well designed and feels like a dedicated tool for web and graphic design professional. There are all kinds of intuitive features in the tool that will simply amaze you. It has adjustable and nondestructive layers that allow you adjust images and vectors without causing any damage to them. This in itself is simply amazing. While Photoshop gives you 32,000 percent zoom, Affinity Designer has 1,000,0000 percent zoom. The possibilities are endless with this feature.

3. Vivaldi

Vivaldi is a class of its own. It’s a fast web browser built for power users with the JavaScript and React. Vivaldi is the most famous man out there and it offers other cool features such as tab stacking and tiling as well as web panels where you can keep all the favorites site that you visit often.

4. Avocode

With Avocode, front-end developers will find it easy to code websites or create apps from Photoshop designs. The exporting process that was possible in CSS Hat and PNG Hat has been upgraded to Avocode. It has a Photoshop plugin that allows you to sync your PSD into Avocode at a click of a button. Once this is done, Avocode will analyze your PSD before bringing it into a beautifully designed UI.

5. Antetype

Antetype is used to create responsive UI for apps and websites and it does this by creating high fidelity prototypes. It, however, doesn’t create production files.

6. Sketch

The sketch tool was launched in 2009 but it has quickly gained popularity all over the world due to its functionality. The speed at which it has gained a massive following has been nothing short of impressive. Currently, there have been upgrades that brought improved exporting and simplified vector modes.

7. Form

Built and released into the market by RelativeWave, Form as a prototyping tool is a typical design tool without layers palette and you get a mixture of design and code when you use this tool.

8. UXPin

UXPin is another great prototyping tool that comes with a multi-functional capability. It can be used to create fast low-fidelity wireframes as well as creating a high-fidelity prototype.

9. Macaw

Built with designers in mind, you can create responsive designs with Macaw that looks beautiful across all platforms. The simplicity of the design is an eye-catcher. Once you spend some few minutes watching the video, you will be amazed at how simple the page layout is. The code this app produces will amaze you.

10. Webflow

Built as a web app for design production-ready websites for those not interested in touching a single line of code. The UI is magnificent. Webflow allows you to focus on your design only. You get an unobtrusive UI that focuses on the design. At each breakpoint, you will be notified to preview your design which gives you full control of the whole process. Most tools like this allow you similar things but they are often dragged and drop so you end up being limited in what you can or cannot do.

Author’s Bio

Kara Tan is a co-founder of Altitude Labs, a full-service app design, and development agency that specializes in data-driven design and personalization.

The IT department support techs are the unsung heroes of any workplace. Although they may only appear during your moments of crisis – they bring magic back into your PC.

Diagnosing troubles all day long is by no means an easy feat. Here are a few simple misconceptions about your IT guy that will help you make their everyday lives less frustrating.

Those Seemingly Foolish Questions are Asked For a Reason

Believe it or not – an IT guy takes no pleasure when they are forced to ask mind-numbing questions. For quality assurance, all of those phone calls that you place to support are monitored. Although this may be only for quality assurance – it also means that the tech guys have no choice but to run through the endless checklist of questions.

The IT Guys Will Get to Your Problem as Soon as They Can

The truth is often IT guys are simply busy–finding, diagnosing, and fixing problems takes time.

If you submit a problem, there is no need to call again or write an angry email to ensure they received the issue. The IT guys will get to it as soon as they have dealt with all the other problems that were ahead of yours.

IT department
Helping Fix Personal Problems is Against the IT Guys Job Description

The easiest way to frustrate your IT department support team is asking them to help you fix a problem with your personal computer. After all, would you ask your accounting department to help you manage your budget? Would you ask your sales department to help you stop getting spam sales calls? Of course not. The same morale implication should apply to the IT department.

The IT Guy Was Hired Because He Knows What He’s Doing

If you are experiencing a problem – remember the IT team is doing their job. Oftentimes, the IT department is blamed for problems just because a week ago something unrelated was updated.

Listening to your IT guy is key to a happy experience. For example, if your IT guy sent out an email suggesting the best disaster recovery tool to protect your work and help you in the event of an emergency – the IT department cannot be blamed for a corrupt hard drive.

Only Call the IT Guy if You Actually Need Help Solving a Problem

There is nothing worse from a support perspective than being told how to do the job, which you were called to help with. If you know what the problem is, it is advised to sort it out yourself. You never know when something is going to go wrong with your computer.

It is important to always assume that your activities are being monitored and logged at work–but don’t blame the tech guy for your lack of social media at work. There are a number of reasons behind your computer being monitored – but the IT department is not one of them.

As Much as the IT Department Knows – it is Impossible to Memorize One Million Solutions

As smart as your IT department is, there are a countless number of problems – with an infinite number of solutions. Although, a lot of customer support questions are simple – occasionally the IT support team will struggle over a difficult problem.

You may be asked to do seemingly foolish things to help diagnose the problem–yes, this includes restarting your computer. Solutions are formed by a combination of experience, troubleshooting, and Google when necessary.

If Something is Wrong – Honesty is Always the Best Answer

If you spilled coffee on your keyboard – be honest about it. Not only will deceiving the IT department waste everybody’s time, but when the tech team figures out what happened (they will) – it will frustrate them beyond measure. If you tell them from the start what happened – they may even be able to fix your problem.

In Some Cases, The IT Department May Be Just As Frustrated As You Are

Are you constantly struggling with the older version of windows, which for some reason the IT department refuses to upgrade? Are you tired of underperforming outdated software being used for daily work? Believe it or not – this frustrates the IT department even more.

For all you know, the IT guys may have suggested e-invoicing software to help out the accounts payable department–but that doesn’t mean their opinions are heard. Often times, this is due to the platform foundation of the business–not that IT guy you keep blaming.

IT department
At the End of the Day – the IT Guy is Doing His Job Just Like You

It’s understandable that your computer is going to break, and it can be beyond frustrating–certainly when you have a ton of work that needs to be done.

However, remember that your problem adds to the IT department’s own endless to-do list, and they will assist you as soon as they are able to. Your IT department wants to help you as much as it can, respecting the workers and asking for help correctly is the only way your issue is going to get resolved.