Recently Facebook IQ commissioned market research Company TNS conducted a survey to find out the trends shaping the gameplay on mobile. The survey on the use of mobile as a gaming device was conducted for age group 18+ spanning across 12 countries representing various different geographic regions: North America, Latin America, Europe, The Middle East and Asia.
And the results are pretty eye-opening – some of the key findings included;
- A revenue of US $99.6 billion in 2016 will be generated only by gamers worldwide.
- Smartphones are the number 1 gaming device with 71% followed by computers 64%, tablets 34% and console 26%
- Social networking platforms are the major discovery source for mobile games.
This clearly states how significant the mobile gaming industry has become and with the rise of interactive content and fun-focused social apps has opened new ways to engage and attract gamers to your gaming app.
The full data from Facebook’s “5 Global Mobile Gaming Trends” report is included in this new infographic and is definitely worth a look.
Originally Published at http://insights.fb.com/2016/07/11/global-mobile-gaming-trends/
Related: How The Heck To Use A HASHTAG?