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Are you looking for a valuable marketing resource that could help you engage with your audiences to a great extent? Well, among the availability of numerous resources round the corner, one of the most significant resources that can act as a powerful lead generation tool for your business is a compelling e-book. Yes! All you need to do is create a great e-book and influence customers to download it in order to grow your sales pipeline.

Are you not getting enough downloads? Are you providing your readers an interesting and valuable information? Well, following the tips given below would definitely help you create a compelling and influencing e-book content, thus giving rise to more download and sales.

1. Know your readers

Are you aware of your target audience? Do you know what type of customers would be interested in your products or services? Well, you must spend some time in knowing your buyer’s persona. Moreover, endeavor to provide something better than your competitors.

2. Relevant Topics

Now that you know your audience, you must come up with interesting topics with major focus on the issues faced by the audience. Just have an interaction with your sales team and get to know about the valuable insights about your prospective customers. Give your topic an edge to draw the attention of target audiences.

3. Create a rough outline

Don’t just start writing the content straight away. Collect your thoughts and create a rough outline of the information that you want to include in your content. This would help you write in an organized form, thus keeping you in flow with your project.

4. Action-oriented Headline

Don’t forget about the fact that you are writing an e-book and the user will download it only by looking at the title given by you. Make sure to write a powerful headline, thus facilitating users to take an immediate action.

5. Write insightful content

Though you might find the e-book process quite time consuming, you must keep your focus on writing interesting and intriguing content with fascinating tips and statistics. Yes! Spending a little more time on quality content marketing materials would ultimately lead you to a well-written and compelling e-book.

READ ALSO: Top 10 Digital Marketing Strategies For 2015, What The Experts Say

6. Proper Formatting

Along with the relevant content, the reader also gives preference to well-organized e-book. Think from reader’s point of view and present the content in an appealing manner. That being said, include headings, sub-headings, bullets, and other essential formatting that helps you create a well-organized e-book.

7. Proofread

Done with your content? Great! But, don’t forget to get it proofread by an experienced editor. Follow the feedbacks given by the editor and incorporate the required changes to provide an impressive e-book to your readers.

Hope, you will create a great e-book now! If you are looking for a content expert who could help you create an effective e-book content, ‘Mamsys Consultancy services’ assures you a high-quality content, thus providing you with more downloads and sales.