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Mamsys Timeline: Our Journey to Becoming our Pathbreakers

Published on 09-07-2019

Mamsys mantra over the years has been quite simple. We work...

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Blockchain Adoption Changing the Game of Healthcare Industry

Published on 28-06-2019

Blockchain has shown tremendous success in the field of ban...

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Mamsys mantra over the years has been quite simple. We worked towards identifying the customers pain-points and find the ways to use the technologies to lead ahead leaps and bounds. Our journey since 2011 has been all about creating and achieving solutions to meet our customers’ most pressing needs.

With technology as our backbone, we responded to our customers’ requirements that helped them;

  • outscore their competitors,

  • surpass their growth targets and

  • over-deliver their customer expectations.

With every passing year, Mamsys has found itself evolving, growing and most importantly serving with products and services that helped our customers be future ready for their business and their clients.

Here is the glimpse of Mamsys Journey that crossed all the barriers and became its pathbreaker by reinventing technological experiences with every new services and product.

 

Blockchain has shown tremendous success in the field of banking and finance. It would not be wrong to say these industries have been the trailblazers in adopting blockchain.

When we talk about healthcare, the future of the industry is highly dependent on the efficient data processing and sharing that can solve the current problems of medical analysis and assessment for better quality care.  Blockchain, as a secure public ledger, is precisely what the healthcare industry needs today.

It is believed that by 2020, 1-in-5 healthcare organizations will adopt blockchain beyond pilot projects and use it for business operations. Blockchain in the healthcare industry is considered to have endless possibilities and even more benefits.

Let’s explore the areas that can be benefited from the adoption of blockchain technology in the healthcare industry.

EMR

Blockchain technology can help improve the entire lifecycle of a patient’s EMR (an electronic medical record). Effective in preventing any data breach, the technology will help in making ERM system flawless, robust and secured tracking every health record transaction.

Counterfeit Drug Prevention and Detection

Blockchain’s way of keeping and maintaining the data makes it impossible to manipulate the data. Thus, increasing the transparency of the data. This feature can be used to track the origin of the drug and access data required to combat counterfeit drug sales.

Clinical Trial Results

Blockchain increases transparency and accountability of the clinical trial by finding the right patients for medical trail faster by curating all the similar trails and access patient data from
various sources from one place.

IoT (Internet of Things)

IoT enables medical equipment and devices are generating patient-related data that has enormous potential when tracked and analysed correctly. Blockchain can help in interconnecting this vital information with health records that can be accessed by both providers and patients.

Consent Management

The data integrity of blockchain can be used for better consent management. Instead of using traditional signatures of patient and family for consent, electronic consent sent using apps or other devices can be stored in the blockchain safely that can be referred at any point.

Smart Contract

Digitally storing, verifying and enforcing negotiation, smart contract will eliminate the repetitive process saving both time and money and bringing complete transparency to all parties, including payers and providers.

Medical History Sharing

Currently, this process in a mess. With patient medical data stored at different silos, the patients need to carry their medical history in physical format when the doctors refer the patient to a physician. Blockchain has the potential to solve this issue.

Healthcare Micropayment

Micropayment help in small transactions eliminating the need for third-party payment services. The payment happens instantly, can be automated and easily divided among a group of service providers keeping the transaction transparent and can be viewed in almost real-time.

Conclusion

Since the USA healthcare industry is regulated by a complex regulatory network, the adoption of blockchain technology can help solve a lot of complexities through transparency, accountability and security.

With Blockchain’s ability to create an unbroken chain of data entries from the point of origin to transaction completion, and secure that data through cryptography, offers a “huge advantage for privacy,” that is more efficient.

Every designer is eager to stay on the top with the latest up to date information. The practice of web designing is a bit tricky, to make the process of website design and development smooth is challenging thing to do but staying alert and adopting latest trends and tactics will make your web design responsive. Every designer should understand that trends keep on changing it’s a continuous process that will keep on evolving.

According to most of the industry’s renowned design experts, the creative design industry has been dramatically transformed with an extensive range of influential elements and concepts. Moreover, the mobile technology owns a greater portion in terms of the latest trending concepts and practices for website designing. Let’s look at the top trending tips to look forward in 2018.

Responsive web design layout

Creative designers have undoubtedly adopted several newer approaches and unique tactics to deliver the best in class web designs. There is an extensive range of concepts that have completely changed the meaning of creative web designing where responsiveness of the design elements is of utmost importance.

According to most of the creative design industry experts, responsive and fluid web designing has become one of the founding pillars of a well-defined and well-structured website design. Given the fact that the mobile technology has dominated the entire set of internet users, is of utmost importance that the web design layout must address the need of being fully responsive. In addition to that, logos are now made scalable in order to better stand by the latest mediums where target audiences use to find their favorite websites.

Mobile friendliness

Mobile friendliness is another most important element that appears on top of the list for creative designers. Now professional website designers take it for granted that the website will be fully mobile friendly. In order to better meet this target, design professionals have to deal with a number of complex and challenging stages during the project.

According to most of the experts, they have to accompany several universally accepted mobile device display sizes and they have to critically make it possible that the website performs absolutely well while being accessed on any of those screen resolution sizes. In addition to that, there are several other technical aspects as well where automating several design elements to stay compatible with the different screen resolutions in order to deliver the desired user experience to the end users.

Unique Picture and Graphics

Designers should use storytelling strategies in the form of unique graphics and animation. Including graphics in the form of images, videos and Gif’s make the user experience favorable and interesting. It has a lot of potential in gaining visitors attention and therefore designers assume that in 2018 this will gain more popularity.

According to several design experts, images and pictures are considered to be one of the most essential and striking elements of the entire website design theory. These images and pictures help a lot in delivering a unique and more compelling image of the overall brand and contributes a lot to the overall look and feel of the website. Now short animated images or GIFs are trending higher among the entire community of creative website designers all across the world.

Expressive Typography

Designers are converting their homepages and including bold and expressive typography. Look for bold, colorful and expressive typography with massive headings and texts blocks that make the context of the site clear to the visitors. Designers believe this practice works best if the rest of the page is simple and clean and the fonts are readable.

Cinema Graphic

Cinema graphics are the still photos that include little movements. Creative designers are using this creativity by creating engaging graphics that increase conversion. Choosing cinema graphic over images is a good tip. If you’re looking forward to modernizing your site, then inserting graphic to your website is a great way to enter 2018

Greater use of White Space

White space is nothing new for the designers. It will continue in 2018, designers are finding greater use of white space and they will continue to use it. Everything on the web page will have a beneficial purpose. White space will increase conversion and leads.

The concept of white space is basically the result of today’s dominating mobile technology. According to most of the professionals, negative space helps them a lot in making the overall website more prominent to the end users. White space is highly beneficial in terms of making the important elements more visible to the target audience while utilizing the limited screen resolution and coverage of mobile devices.

Easy Navigation system

This is a feature that provides a user-friendly experience to the users. Creative designers concentrate on providing easy to navigate system to the user. Navigation is an essential element of a website, inserting navigation menu and sidebars should be included to ensure the users can easily find what they’re looking for. Complicated navigation is worse which will result in users getting confused and leaving your site. It’s essential that the map shows everything a user wants.

Internet of Things (IoT)

Internet of things has taken website development to a whole new level and is continuing to make a great impact. Designers find this a big trend of 2017 and will continue to in 2018. IOT devices are connected to the internet ranging from security cameras to machine devices used in everyday lives. Designers believe that IOT is a game changer and it will continue to grow in the coming years.

In 2018, the creative designers will continue to follow the main trends of 2017 and adopt fresh and new ideas and colors.

Author bio

Zoe Peter is an online designer and a passionate blogger. Zoe is associated with leading Web Design Company in Singapore. He loves to write about web marketing, web design, digital marketing and much more. Apart from writing, she loves reading, travelling and exploring new places.

Building the website is building a masterpiece which represents your business in the digital world. Digital marketing expert knows the importance of website design. This is the age where User Experience (UX) and User Interface (UI) are considered as ranking factors in the search engines as well as affects return on investment. So, just knowing the basics of webpage design only is not going to help you. You must be a professional web designer to sustain the competition and boost your career in web design filed.

You must understand the fact creative work is easier said than done. Still, if you are interested in web design and wanted to be the pro you should have passion, dedication, and commitment towards the creation of innovative website through design.

A website design doesn’t include only one factor. It’s the combination of many graphics like the logo, pictures, navigation bar etc. To create a perfect web design, one should understand the proper use of graphics and combine them.

Being a digital marketing expert, we understand the importance of the website design for boosting return on investment. The website design and graphics used, plays the key role in the success of digital marketing campaign like search engine optimization (SEO), Paid Per Click (PPC) and Social Media Optimization (SMO).

Many designers today think mastering in using graphic design tools with creativity is enough to be the professional web designer. But they are wrong. It’s true that you must know to use different graphic design software but there are lots of other things which you must follow if you seriously want to be the professional website designer.

The post thus presents 5 tips which if followed would help you to get reach there. One thing before I get into the tips wanted to make you clear is; these tips won’t help you to be the pro overnight, as there is nothing as such which would make anything overnight, it takes time and we hope you understand the fact.

Stop being copycat rather be creative and innovative

As a designer, success is booked, if you are creative and could showcase message in an innovative way. That’s the main requirement in your work. The entire successful designer achieved name & fame because of their distinct and honest aesthetic. For e.g. Leonardo da Vince. The name is enough to prove what I am saying.

There is no creativity in copying; rather the creative work would be much more complicated and frustrating if you mimic others. Designing needed a bit of creativeness and innovativeness, yes, it is must-have characteristics for an individual who want to be a designer.

Rather than being busy in mimicking others and following trends; be creative and innovative in your work. It would help you sharpen your aesthetic and you can be on the path to be pro designer.

Work Under Expert

If you wanted to be the pro in web design, in short span of time following this design hack would be lifesaving. You can choose self-learning options instead of this too, but it would take a lot of time. Working with design expert or creative agency helps you understand design filed, challenges you must face on as the expert would have experience of everything. Moreover, it helps to understand your weak part. If you made any mistake anywhere in your design, the design expert would point out it right there. This would thus help you improve yourself and it would help you a lot to be the pro in less span of time.

ace Constructive Criticism

The design is something which is made to get people attention. You are hired for getting people engaged. You invest your time, energy and creativity for design and you’d develop an attachment.

When this attachment blocks you from receiving constructive criticism you’re in trouble. Facing constructive criticism helps you improve your design skills.

No one is perfect, and you need to remember the profession you are in never is limited. The best option for you would be never taking any criticism personally, rather take every constructive criticism help improve your work or skill.

Educate Yourself

Educate yourself before using different aesthetic in the design you create. Have reasons behind using each aesthetic in your creative art. This would help you understand how the different elements of designs complement each other. Finding reasons to use aesthetic in your design help to get expertise on knowing how different elements in the design are working. The pro web designer knows every aspect of his design. He knows it because he has the reasons.

The best way to educate yourself is making the list of FAQs’ and answering it before you use any aesthetic in your designs work. Some examples of FAQ’s could be:

  • Is the aesthetic I am using fits my entire design?
  • Is it suitable to convey the message which I want to deliver?
  • Is it in the right place?
Continue Learning

The field of web design is dynamic. There is no limit towards it. Designing filed is like fashion that keeps on having new trends. New software is introduced. New tools are updated. So, learning the field of design has no endpoint. This makes the designing field more fascinating than any other.

Keeping the things in mind you always need to keep yourself ready to learn design, stay updated with latest trends, fashion in design.

Following this web, graphic design hacks not only help any designers to create aspiring designs, rather helps any designers to get credit for accomplishing target of business for which they are hired. These web graphic design tips for non-designers helps them grow as professional web designers, helps them achieve acknowledgment from their clients. So, these are the things a web graphic designer should know and follow for creating an aspiring design and develop own self as a professional website designer.

About the Author:

It’s me Ashok Pandit, Digital Marketing Expert, and the content writer. I am working to educate people on the internet marketing through my blog Must Be Digital. There are lots of websites which failed to achieve the desired output on the internet, the main reason behind it, is many people have websites just because their competitor has it. I want entrepreneurs to understand the value of the internet, and have the website must fulfill their objectives. Internet Marketer would be benefitted from my blogs as it would provide them understand different hacks of digital marketing. You can follow my blog by subscribing it.

In the not too distant past, when somebody got online, they did so pretty much by logging onto a computer.  Nowadays, however, computers are not the only way to get online; there is a whole host of gadgets and gizmos that are designed to make modern living easier and communication faster.  Organisations of all shapes, sizes, and industry, besides using desktops and laptops, are using an ever-increasing number of mobile devices; smartphones, iPads, tablets and the like. Wikipedia defines this ‘Internet of things’ as, “devices, vehicles, buildings embedded with electronics, software, sensors and a network of connectivity that enables them to collect/exchange data”. We can do our weekly shop online from home and have it delivered.  There are apps available now by which means we can control our heating or unlock our garage door, even our front door.  However, whilst the internet succeeds in this attempt to make our lives easier, by means of what is referred to as social engineering, as I will explain shortly, it simultaneously increases the opportunities for online criminals to make our lives very difficult.

I first started looking into online security, otherwise known as cybersecurity, earlier this year.  My very first post, albeit brief, highlighted the shortage of skills in this area and the effect this deficiency could have on the overall security of the organization.  I used the TalkTalk attack of 2015 as an example. The post went live on the day the NHS (to name but one victim) was attacked by ransomware; a common and serious threat.  Whilst it was a very brief post that sought to advertise the skills shortage to those who might consider training for a career in online security solutions and software, it opened the realization of the importance of online security to the individual user…After all, the more users there are, the greater the threat. 

I have not gone into too much technical detail but have written this post in a general perspective so that it is easily understood by online beginners as well as the more experienced user. Threats are made possible because attackers use social engineering to their advantage, so I will cover this subject first.  I will then explain the motivation for these threats followed by a description of the 7 most common ones and how to avoid them.  Finally, if you are unlucky enough to already have unknowingly fallen victim to an attack, then I include a brief description of symptoms towards the end.

Social Engineering and Attacker Motivation:

Social engineering is the psychological manipulation of people into performing actions or divulging confidential information.  The attacker, according to Lifewire, seeks to gather information or system access by attempting to change an “individual’s behavior when responding to emails” because the internet allows us to communicate and be influenced by what drops into our inboxes.  Attacker motivation varies from those who do it because they can, to those who seek to gain financially, or those who seek to disrupt or destroy an organization.

The threats attackers create are usually motivated by the number of users and the kind of data the network handles.  For example, an individual home user might suddenly be attacked by Ransomware and be confronted with a demand for payment of say, £300 if the user wishes to be able to access their online device again.  Imagine then, what a similar threat could demand if it wormed its way onto a device attached to a global network.  The potential disruption could be devastating as the NHS and TalkTalk attacks prove.  The casual online shopper, therefore, whilst potentially at risk, does not face the same threat as a larger network because the motivation to attack is lower.  However, a recent post on Twitter warned that Christmas shoppers should exercise caution as online criminals “are getting ready to pounce”.

Malware:

Malware is an abbreviation of two words; malicious software. It is an umbrella term used to describe hostile software that attackers design specifically to cause disruption to a computer or network by acting against what the user/users require.  There are various forms of malware such as the previously mentioned ransomware, viruses, Trojan horses, all of which are detailed below, but whilst there are ways of removing them should your device become infected, the aim of this post is how to avoid these issues, rather than how to resolve them.  Added to that, this post is already a considerably longer one, so I did not have room left to include malware removal details.  There are, however, several trusted sites such as Microsoft, AVG, and McAfee, to name but a few, that will instruct you on how to do just that.  Be aware, though, that some malware is not easily removed and may cause you to lose some, if not all of your files (Heimdal Security). It is therefore imperative to state that prevention is much better than cure. 

The 7 Most Common Online Security Threats:
  1. Spyware is malware designed to spy on your device daily so that the attacker can spy on regular searches you make and then try to create a scam to encourage you to part with your hard-earned cash. For example, you may regularly look at pet accessories, so the scammer will come up with offers of cheaper products.  Just don’t be fooled.  Firstly, you may not receive the product and secondly, it will probably fall apart in a very short time.  Thirdly, the attacker may be able to steal your card details and you may find yourself paying for more than a tacky dog collar!
  2. Keylogger is similar to spyware but logs keyboard actions looking for confidential details and passwords. These programmes are often responsible for the theft of identity and intellectual property, so they are ones to be aware of.
  3. Phishing and Pharming are similar types of threats in that phishing emails are messages that look official and seem to come from a reputable service provider. They try to get you to supply personal details. Below is one that I received only recently.

See how professional it looks?  Until you look closer, that is and notice that it is addressed to ‘Dear Client’, rather than to me personally and bad grammar has been used; “This is receipt your payment” and “Didn’t authorize this transaction?”.  Pharming, on the other hand, is an attack whereby your site’s domain name system (DNS) server is hijacked, resulting in you being directed to an imposter site.  The aim of the attacker here is to encourage you to enter your login details which they are then able to capture and use to their advantage. As with phishing emails, pharming web pages look legitimate but there are tell-tale signs visible such as typos and incorrect grammar.

  1. Ransomware blocks access to the user’s device or data by encrypting it and then demanding money from the user to release it. It is the fastest growing form of computer virus that downloads software onto a device usually through a bogus email that prompts the victim to click on a download link.  The virus that attacked the NHS, known as WannaCry, rapidly spread across more than 150 countries, took control of 1,000s of computers and demanded £230 per device.  It found a weakness in the age of the software and the National Audit Office stated that the NHS could have avoided this attack if only they had taken “basic IT security measures” (Evening Standard 27/10/17)
  2. Trojan one of the most complicated threats, especially for banking. It is capable of evading antivirus protection and can steal your bank details to compromise your account.  The most powerful Trojan can take over your whole security system by bringing with it what is called a backdoor.  The Oncea backdoor is on your device it allows the attacker to bypass all your authentication details.
  3. The Virus replicates itself to destroy the device onto which it is downloaded. Viruses are not as popular today as malware is now designed to earn money rather than to destroy, but an activist who cares little for profiteering and seeks to convey a message might use this form of attack according to Cybereason. Viruses attach themselves to a programme or file and then spread from one device to another as that programme or file is passed on.  In its wake, the virus leaves an infection on each device and can only be spread by human activities such as sending emails or attachments already infected. 
  4. Worms are like viruses in that they self-replicate, but they don’t have to attach themselves to a programme like a virus does and therefore do not need human interaction to be able to spread. Instead, they travel from device to device through the network those devices are attached to. The larger the network, the greater the disruption caused.By replicating itself, a worm reduces hard drive and bandwidth and dramatically reduces the speed and performance of the device.
As well as these 7 most common and potentially serious threats, it is also worth mentioning the following:
  • Adware is very common and will cause you to keep experiencing a lot of adverts and pop-ups.  Whilst not really harmful they can be very annoying.
  • Scareware is another very common form of malware.  When planted, it immediately informs you that there have been multiple threats detected on your device and that it can remove them all for a small fee.  The idea is to scare you into buying.
  • Ablended threat is thankfully, not a common attack; at least not yet.  It is a sophisticated and deadly bundle of Trojan, virus, and worm that can launch a formidable attack on several areas of a device at one time (Webopedia). Blended threats are more likely to be targeted at global or very large organizations rather than the individual user.
Who can online threats affect and how do we avoid them?

hese online threats are weapons used to disrupt or destroy critical industries such as government defense, medical institutions, utilities, transportation, communications, and energy, as well as the individual online user.  The minute you get online, you are at risk, no matter how large or small your organization.  Because online activity consists of many participants who can affect and influence each other, attackers use this social engineering advantage to its fullest potential, worming their way into vulnerabilities in the online world of devices.  So, to avoid a threat is much easier than to try to repair the damage it could cause because, as I’ve already stated and will state again, prevention is ‘better than cure’… and in some cases, a cure is not always to be found.  So… how do we avoid these online threats?  The first step, I believe, is to be aware.

  • Awareness: If you are ignorant or unaware of the danger, how can you possibly protect yourself from it? “To be forewarned is to be forearmed” because being forewarned of online threats means that you can take steps to forearm yourself and avoid them. Awareness will also help you to spot the fakes and remember that if something seems too good to be true, then it probably isn’t true.
  • Firewall: The internet is a public network, meaning that any device connected to that network can connect with another. A Firewall protects the device by acting as a barrier between that device and the internet, preventing security threats such as worms from accessing it.  Whilst a firewall cannot totally guarantee full security, it is a very must-have form of first defense (Get Safe Online).
  • Antivirus: Get yourself a good antivirus software and run a regular weekly full system scan. This will help prevent malicious activity and help recover from one, should an attack occur.  There are some very good free ones out there in cyberspace.
  • Update: Always install and update software and security applications when prompted. If not prompted, then check for updates before starting a scan.
  • Change Passwords regularly
  • Back up: Back up files regularly on a separate storage device that is disconnected from the internet. This way, in the unfortunate event of a serious attack that causes total loss of files, they can easily be reinstalled from the backup.
  • Website Browsing: When visiting websites, if there is no padlock or https:// at the beginning of the web address in your browser, it is not a secure site and you should not enter any personal details. If http:// appears before the address, again, it is not safe.  Just think the ‘s’ in https:// stands for safety.
  • Downloading: Before ever downloading anything, whether it be PDF file or similar, run an antivirus check first.
  • Emails: When opening emails that you suspect aren’t genuine, check for misspellings and typing errors. A genuine email from a reputable company should not have any. If they do not address you as ‘Dear … (your name), or Mr, Mrs, Miss, then be on your immediate guard, especially if it is asking for details.  A way of checking authenticity is to hover your pointer over the link in the email and look at the address in the bottom left-hand corner of your browser.  If that address does not match the text in the link, then don’t click on it.  If unsure and you want to check the authenticity of the email, then log on to the official website and check from there.
  • Log Out: When shopping or banking online, always log out. Never just close the browser or shut down, as doing so may not necessarily mean you are logged out and your personal details could be at risk.
Symptoms of Malware:

If your device keeps slowing down, or pop-ups and crashes keep happening, chances are there’s malware involved. Equally, suspicious hard drive activity, running out of hard drive space or unusually high network activity is another sign.  If you have a new browser homepage that you didn’t set, or new toolbars and websites being accessed without you have tried, then again, it is a sign that your device has been compromised.  If your security is disabled or worse still, your contacts inform you that they have received a strange email from you then, again, it is a sign of infection.  As well as this, you could find new and unfamiliar icons on the desktop or the battery starts to drain very quickly, or maybe an unusual error message appears, or you are unable to access the control panel, task manager or command prompt; all are signs that you have an unwanted visitor.

Scammers and con artists threaten our security, identity and finance the minute we get online and it follows that as this online environment increases in sophistication and number of users, so too does the threat.  If each individual, then, is aware of online security and what steps to take to avoid the threats, then both individual user and global organization alike, should be able to effectively avoid most, if not all of those threats.  Do your housekeeping by keeping your system security and software up to date, running regular system checks, and exercising extreme caution when opening emails, web browsing or downloading anything.  Just remember what I have said twice during this post, prevention is much, much better than cure.

Author Bio –

Kandy Shaw is a content writer for NILC Training and enjoys researching and writing about many topics from IT and Cyber Security to Project Management. For more information on this post, please contact her at kandy.shaw@nilc.co.uk.

What you think you know and what you actually know, makes a lot of difference. And that’s exactly the case with SEO. Everyone seems to be an ‘SEO Expert’, but do they really know the business as they claim. And today, in the online marketplace, a plethora of information is available, and people are worried about what to trust and what to implement.

Preferably, it is smart brains to experiment what you read before actually applying it to your site.

Here, we share with you some of the most effective SEO tips that will help improve your organic search results. Anyone, from startups to MNCs can use these to improve their SEO rankings by hiring best SEO company in India.

1. Link Requests

The effectiveness of this technique would vary from business to business. Here, you try to find out who is mentioning about you, or your business, or your products or services or even your content without mentioning your brand name or adding a link to your site. And once you have a list of such people, reach out to them and request them to mention your website’s link to their posts. This technique can be highly effective if you are an already established brand, as it will land you thousands of new links and that too with little efforts.

2. Community Contacts

The results of this technique may again vary from industry to industry, but either way, it can benefit you either at large or in a little way.

Here, you find out online communities that have people who are or could be your target audience so that you can start building relationships with them and eventually have them promote your brand, products or services or even your content.

3. Insightful Guest Posts

While many sites use one-off guest posts to boost traffic to their sites, if applied on-going content, it can dramatically increase the traffic, in the long run. By on-going, we mean creating meaningful content relating to your industry.

Such industry related publications will not only build repute within the industry but also build relationships with your customers which can be utilized later to push new content on your site and bring in a good number of backlinks.

4. Buying out an existing website

This is perhaps the most underrated SEO technique today. It has been unfortunately and incorrectly accepted that acquiring an existing website will burn big holes in your pocket. But this doesn’t stand true. In fact, a strategic and rightly planned acquisition can result in one of the best investments. Such acquisitions can move the entire existing traffic of the acquired site into yours, all the links of the acquired site can be taken by you, it results in huge accumulation of content that belonged to the acquired site, the keyword rankings of the acquired site come to you and you may even get access to their social media accounts and mailing list subscribers.

5. Finding Underperforming Content

It’s true for every website, whether a startup or an established one – most of the organic traffic comes from only a few of the total content on the website. All you need to do is, find out the underperforming content on your site, especially that which ranks on the second or third page and optimize it to boost traffic.

Use these highly effective techniques now and employ a top SEO company India to boost your organic traffic.

Mr. Naveen Kumar is the CEO and Founder of JDM Web Technologies, a leading company in India providing SEO services across the globe.

Marketing gurus say it costs 12 times the cost to acquire a new customer as is to maintain existing ones. I know, you have heard this countless time. But, this is worth pondering.

Unlike offline stores where customers might walk in by hundreds, an online store receives traffic in thousands. Also, there is cut-throat competition. Even those who are working full-time day jobs are running an online store as a side hustle.

So, the only way to stay in business and keep growing it is by retaining your customers.

In today’s post, we will discuss how to retain your customers so that your competition does not eat into your market share.

Loyalty Points or Rewards On Sign Up

Even if you make signing up easier, you need to give your customers something more that will lure them to start shopping right away. Loyalty programs or rewards for signing can do that task for you.

Image Source: Elevate Accessories

These loyalty points can be credited to the user’s account. The user when notified of the points credit will feel an impulse to spend it right away. By customizing special orders or by using tactics like upselling or cross-selling you can make the customer spend on your store right from the first time they visit the store.

Also, for every completed purchase, they can be credited more reward points. You may also reward points for referring new customers or spending more than a threshold amount. These reward points can be redeemed in the future for more purchases. In the end, your store will gain more conversions without losing much. There is hardly any cost involved since credits are nothing but discounts and concessions in another form.

Image Source: Shopify

Nurture Interest with Newsletters

In marketing, there is something called Brand Recall Value. It is defined as the ability of the consumers to correctly elicit a brand name from memory when prompted by a product category. Think Apple when we think of smartphones. Audi for luxury cars. Disney for entertainment and so on.

For online stores, creating a brand recall value is an uphill task since there is hardly any chance to meet or greet customers. It is here that newsletters step in as a viable option. Well-timed newsletters help nurture interest in customers. They keep reminding customers of their previous shopping endeavors with the website. Here is a Madewell shoe newsletter that announces a special offer through an email newsletter.

Image Source: Thebestofemail.com

Make up-selling and cross-selling work for you

Upselling and cross-selling are natural ways to boost your store’s conversion rates. Be informed that up-selling and cross-selling are closely related but, are different mechanisms.

Up-selling works by persuading the customer to buy a higher version or a slightly expensive products. For instance, let’s assume your customer wants to buy a pack of french fries. The usual pack might be priced at $2.50. If you are to offer the customer an additional 40% quantity of french fries, for a slightly higher price, say for $2.70, then the customer would be tempted to buy the extra pack.

Image Source: Logision

Cross-selling on the other hands works by bundling related or essential goods with selective goods. Online retailers call it bundling or combo packs and by other several inventive names. The underlying idea of cross-selling is that, if customers are offered another product, for which they might have a need, they are bound to buy it.

Let’s take an example of a laptop. If you bundle a printed at a discounted price along with the laptop, there is a fat chance that customer would buy the bundle than the laptop alone.

Image Source: Beeketing.com

Ultimately, up-selling and cross-selling help improve the average cart value of your online store. Also, they keep customers loyal to your store since they are getting more stuff for the same money.

Ensure Security of Customer’s data

The fear of online hacking and cybersecurity attacks lurks in the mind of every user. In fact, some visitors would stick to window shopping and prefer not to shop online fearing online payment security concerns.

There is only one way that you can instill confidence in the minds of customers. By going the HTTPS route.HTTPS is the secured version of HTTP which ensures that the data shared between you and the customers are always encrypted. Install an SSL certificate on your website to make your online store HTTPS ready.

In addition to HTTPS, you may also security badges and seals to show that your website is indeed secured by noted web security authorities. These security badges establish credibility that your site is protected from all corners that thwart hacking of any kind, especially the most common Man-In-The-Middle-Attacks.

Image Source: Usabilitygeek.com

And customers who feel safe while shopping with your site will not look for any other online store. It is a proven to retain them for life.

Use retargeting emails

Retargeting emails are personalized, targeted towards a specific customer group and often carry a trigger that will make the customer take instant action.

For instance, in the case of a customer who abandoned cart without completing the order, a retargeting email carrying a special offer for the item in the cart will make the customer buy it immediately. The same goes for items in wishlist too. Notifications for a price drop or upcoming deals will make the customer ready for a purchase. Also, they remain your customers for the long-term too.

Omni-channel Customer Support

Do you know? 91% of customers would prefer to simply opt for another online store than raise a complaint. Such customers would rather spread the discomfort they experienced with your store through word-of-mouth to their near and dear than tell you.

That is why setting up omnichannel customer support is a must.Omni-channel support ensures that customers are able to reach out for help through any medium. Social media, email, telephone, customer service portal and many other mediums can be brought under a single omnichannel support system.

This would help quick redressal of complaints leading to better customer satisfaction. Satisfied customers are those who stick to your business forever.

Got any more ways to make your customers stick with you for long? Let us know through comments. Happy selling!

Summary

Check out the article to know how LinkedIn would emerge years ahead. While content would rule the market, professionals would be using the platform frequently.

You’re wondering if it’s worth spending time on LinkedIn, then you shouldn’t think. While the platform helps you stay connected with professionals, you can always promote your services with a different approach. Don’t know how? Then you should go through to gain insight. Finally, you would understand how digital content plays the role, which industries use the platform, and how professionals are planning to stay ahead.

Lengthy content plays the best part

It’s universally known that visual content performs best on social media platforms But, it’s always true that every bit of content may not appeal the audience. In fact, you would have to seek a valid answer for what type of content would bring in engagement. As you may come across many things, LinkedIn is unique in every aspect.

Just recently, an analysis was conducted for 228,000 articles along with 136,000 which were shared. A time span from 2012 to 2017 was taken into consideration. The research revealed that users shared over thousands of articles in 2014. Moving ahead, the number rose to 80,000 while 130,000 articles were posted every month in 2016. Besides, it was found that official influential recognition is not essential to grab a high-share volume. A pool of referral links was earned through original content posted on LinkedIn. Much to your surprise, many social shares in B2B areas were observed on LinkedIn. The count was gathered only after making a comparison with Twitter and Facebook.

The analysis also stated that the subject matter revolved around a practical approach, a path towards transformation and an amazing experience. Not just that, a personal as well as a professional touch was added to the LinkedIn posts. So, if you’re planning to boost the online presence, then you should make necessary adjustments in the content strategy.

Marketers focus on talent solutions

Last quarter, LinkedIn was proud of reaching 500 million members across the globe. Apart from that, the most popular social networking site, Facebook reached 2 billion. While LinkedIn doesn’t reveal users depending on the type of the account, keywords like ‘recruiter’, ‘talent’, and ‘staffing’ produced millions of results. This was as much as 2 percent of the accounts considered together. As per the profiles in the US, 3.98 million users used the aforementioned words. On the whole, the figure constituted 7% of terms pertaining to recruitment.

LinkedIn monetizes through talent solutions along with premium subscriptions and posts published by marketing professionals. While talent solutions contributed almost $623 million (65%), premium subscriptions and marketing solutions were responsible for generating somewhere closer to $175 and $162 million respectively. With this as the scenario, it becomes evident that two-third revenue was owing to talent solutions. Marketers won’t be neglected but limitations would be imposed on which kind of products or services they select. In case if nothing works, then it would be the time to invest money and time into some other tasks. So, the bottom-line is that professionals have to change the game plan when they seek to promote on LinkedIn. Individuals should always check out which type of solution is best. They should be active with improvements if limitations are posing to be a problem.

Professionals are ready to enhance LinkedIn activity

According to the Social Media Marketing Industry Report rolled out in 2017, 56% people use LinkedIn for their marketing strategy. Moving ahead, the percentage rose up to 67% in the year 2016. As it’s was predicted, LinkedIn was used often in the B2B sector. All in all, while B2C marketers were just 44% B2B marketers were as high as 81%.

Interestingly, social media professionals are not true about the fact of which platform they use. Though LinkedIn is perceived as the most important platform, only 16% marketers used it actively. As far as Facebook is concerned, the share was 62%. Twitter and Instagram saw a mere 9% and 7%. However, if you were to exclude Facebook, then the competition is surely fierce for LinkedIn in every market. In fact, for the first time, Facebook has been the most preferred choice for B2B marketers.

With all the facts, it may seem that LinkedIn would no longer be dominant. But, according to the study, 31% of marketers would be increasing the LinkedIn activity and would be aggressive in posting content on a daily basis. This would come into effect in the next 12 months. So, this shows that professionals have a keen interest in LinkedIn. Every company is trying to race ahead with a different strategy especially for LinkedIn.

To conclude, LinkedIn is the best business networking site. But, as time moves on, there’s certainly a confusion about what content needs to be posted. Recruitment firms and job seekers would be using the site much more than the usual instances. It’s never a surprise that marketers would be learning to use the platform for their business needs and for the organization to soar high.

Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.

But how dramatically does it actually impact your bottom line?

Today, we’ll take a look at five major aspects of web design and how you can improve all of them.

1. Appearance

Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.

Often, you’ll hear marketing experts (including us) talk about web design in two extremes:
  1. Older websites that look like they were made in 1996
  2. Newer, sleeker websites that adhere to modern web design standards

Many websites fall between those two options, but they represent opposite ends of a spectrum.

It’s possible to have a site somewhere in the middle — one that looks attractive, but maybe it was last updated in 2007.

Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can.

Modern web design trends include:
  1. Responsive design
  2. Parallax scrolling
  3. Big, bold fonts
  4. Eye-catching “hero” images
  5. Multimedia

Responsive design means using codes on your website that makes it look and function the same, regardless of the device someone uses to access it. So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want.

Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls.Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading.

Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens. That makes your customer experience smoother, and it lets your readers get the most value out of every sentence on your site.

Eye-catching “hero” images are giant, full-width graphics at the top of articles that give you a summarizing visual representation of the text below. They got the name “hero” because these images champion the article with which they’re associated. They’re great for generating clicks for social media, and they’re ideal introductions to concepts on your site.

Last,

multimedia refers to images, videos, interactive, and other visual elements that help break up text and educate your visitors.Multimedia is fair game for just about any page on your site from a blog post to a 100-page downloadable guide.

2. Professionalism
Professionalism

Professionalism refers to the impression you make on your site’s visitors before they ever start reading your site.

When someone arrives on your site, you want them to understand that you’re a modern, respectable business. This impression is largely based on how your web design represents you.

Several web design elements contribute to professionalism, including:

  1. A culture page
  2. Photos of staff
  3. Customer results

A culture page is part of your site that’s exclusively dedicated to talking about your company’s approach to daily operations.Do you have certain values at your company? Do you maintain certain traditions? Do you celebrate anything unique?. These are all great additions to a culture page since they show what your company does besides work. Even your customers will be interested to see that your employees are happy. Speaking of employee happiness, 

Photos of staff can also go a long way in reinforcing professionalism. Whether you choose to show them together at a happy hour or hard at work is up to you. Either way, you’re adding faces to your business that shows visitors you’re more than a brand name — you’re a thriving company.Last, you can showcase 

Customer results If you can quantify your work in any way — even if it’s how many air conditioners you repaired last year — you can highlight that information on your site.This demonstrates professionalism because it shows that you have your customers in mind, even those who haven’t converted yet.Still, professionalism needs another element that web design can offer — and it’s essential no matter what kind of business you own.

3. Clarity

Clarity means designing your website so visitors can find what they want as quickly as possible.

Most often, this means improving your navigation. Intuitive and familiar navigation styles allow your visitors to quickly find the information they want.

Today, navigation comes in a few well-known styles:

  1. Breadcrumb
  2. Drop-down menu

Breadcrumb navigation is inspired by the story of Hansel & Gretel. Whenever someone clicks on a new page, your site automatically adds their previous page to a navigation bar. Then, a user can click back to that page in an instant if they want.

drop-down menu lets someone hover their cursor over a menu title and see the pages that category contains.Then, they can click on the page that interests them to get the information they want. These navigation strategies can work together, too. Your homepage can use drop-down menus, and once someone clicks to a new page, you can use breadcrumb navigation on that page to let users go back to where they were.

4. Load time

Load time refers to how long someone has to wait for a page on your site to display on their device(s). Load time is a major Google ranking factor, and it’s become crucial to online success as more consumers move toward using the Internet on mobile devices. So how can you reduce your site’s loading time?

  1. Optimize image sizes
  2. Remove auto-play multimedia

First, you can optimize image sizes on your website to make sure your site loads as quickly as possible. To do that, use .jpg files for your images. This is the best way to show high-resolution photos or graphics while minimizing the size of the file.

Next, you should 

remove auto-play multimedia like video and audio. That means your users won’t use big chunks of their mobile data when they go to your site on their smartphones. Plus, auto-play multimedia is an irritating way to promote content anyway. Most users will leave your page if they get there and there’s automatically a video on their face. Instead, make your multimedia require manual activation on every page. Overall, that makes web design crucial to the speed of your site. You can also use these strategies together to help your individual pages load as quickly as possible.

5. Conversions

Conversions are arguably the most important part of web design.

Web design can impact conversions in a thousand different ways, and they’re all important, but these three are some of the most impactful:

  1. Color
  2. KISS principle
  3. Faces

Color sounds general, but in web design, it refers to a color scheme that intelligently uses contrast to highlight selling propositions. So if your site uses a cool color scheme, use warm colors like red or yellow for your calls to action. That helps them stand out so people can find them more easily and convert.

The KISS principle is an acronym for “Keep It Simple, Stupid.” The idea is that simpler designs are better designs. When you have an easy-to-follow, organized website, you make it that much easier for visitors to convert. You don’t need loud backgrounds or showy graphics to sell your company online — it’s actually better to stay simple.

Last, faces may sound a little odd as a web design principle. But the idea is that human faces help visitors relate to your business. You could use stock images, but this works best when you use your own staff. Essentially, you show someone the human side of your company to make them feel more comfortable contacting you. It may not sound like much, but that goes a long way in establishing trust, fostering a positive relationship, and eventually earning a new customer.

By using all three of these concepts at once, you make your site much more efficient at earning new customers.