Are you a business owner who is looking forward to increasing the revenue of your website? Well, for this, you need to look after the conversion rate optimization of your website. Improving the conversion rate will exhibit an improvement in your website or landing page, which will, thus, allow the users to perform a certain action. So, here are some conversion boosting techniques considering which you can see your conversion rates achieve the success as desired.
1. Focus on Increasing Number of Users, Likes, Followers or Consumers
If you realize the importance of social presence in today’s world, all you need to do is let users feel your presence in the online world. How will you do this? You can easily do so by focusing on the number of likes and engagement you have on the Facebook account of your brand. Along with it, you also need to consider the number of users, number of downloads, and number of customers among others.
2. Incorporate Numbers in Your Title
Add numbers in your headline, and see how quickly it increases the number of visitors. Yes! It works! The numbers like “top 10” or “5 important” draws the attention of your target audience to a great extent.
3. Mark Your Top Sellers
Try to make your product a top seller. Doing so will demonstrate your social proof, which will, in turn, influence users to buy your product. So, what are you waiting for? Personalize your best seller list now, and see an improvement in your sales.
4. Arouse Emotion
You must know that emotions do sell. No matter what kind of business you are dealing with, evoking emotions in your customers will surely increase your brand recall, which will result in boosting your sales. Hold on the emotional thought of your customers and tell them how useful your product is to meet their requirement.
5. Give More Information
If you think your product is quite complex or costly, in that case, you must provide detailed information about your product. Obviously, people will go into details before making such a costly investment. So, go ahead and come up with a lot of information.
6. Do Not Exhibit Negative Social Proof
Though social media presence can make you reach heights easily, indicating wrong statistics might harm you adversely. Having a total number of 15 customers with 60facebook likes will actually work against you. So, all you can do to avoid this is hide all the negative social proof indicators that exist on your website.
7. Add More Landing Pages
According to the survey, the companies with a number of landing pages will surely produce more leads than the companies that offer very less landing pages. So, increase the quality of your landing pages, and see an increase in the number of personal offers that you acquire. Also, you will find an increase in the traffic on your website.
Related: How to Increase Visits to Website?
8. Focus on your “About Us” page
Do not only focus on the information about your brand. In addition, make sure to display the personalities that worked really hard to bring in that product. Make people believe that your business involves real and likable individuals.
9. Incorporate Super Specific Headlines
Don’t try to put vague headlines on your site. Be specific about what your product actually is and what it actually provides. Though you might lose some people, you will end up in engaging with your target audience.
10. Include Bullet Points
At times, it’s good not to write that long and huge blocks of text. For good results, it would be better if you break that paragraph information into bullet points. Doing so will facilitate users to read the entire content and that too with interest.
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11. Display your work behind the creation of your product
Let people know the story of how you executed your idea behind your product and how efficiently you transformed your idea. Build your credibility and trust with your customers and doing so will surely add a sense of attachment to your business.
12. Elucidate Your Capability
Do not try to woo your customers by incorporating various fancy things about your product. Instead, just let them know the benefits that they will acquire from your product. Moreover, let them know why your product will serve well then your competitors. This way, your target audience will quickly get to know the reason to choose you over the others.
13. Let Users know about Bonuses
Users, usually, get more attracted towards the product that offers a bonus as well. So, try to include some attractive bonuses that people can cherish when buying your product.
14. Use a long-form sales page for expensive products
A damn expensive product requires you to include a long landing page. A small 15- word landing page will not work out to sell a product with a very costly price. People, usually, require long form sales page for complex software, larger commitments, and costly products.
Related: Link Building Techniques for 2016
15. Use Guarantees
Always include guarantee with the product that you are selling. Doing so will not only demonstrate the credibility but will also reduce the risk of losing potential customers.
Mamsys, a digital marketing company, incorporates all the above discussed techniques and conducts effective digital advertising campaigns to give you the desired results. The experts at Mamsys are capable enough to improve your website by enforcing impressive search engine marketing.