I am not a scientist who have invented a formula to writing a good blog content quick and easy. The fact is writing is an art that meets knowledge. It is an amalgamation of two different skill sets that help produce some great content that educates and entertain the readers.
If you are a beginner, a first timer who is all excited, a little nervous maybe, wants to pen down his/her knowledge for the people to read, don’t be scared at all. Trust me! Writing might not be a piece of cake and might not be everyone’s forte, but there is always a first time for everything. So, if this is your first time into writing, allow me to help you out with writing something that you will be proud of as the first piece of writing you have done in your life (of course, I mean a professional blog content).
After this blog post, there will be absolutely no reasons for you not to blog every single day. Believe me, you will be that good. So, are you ready then?
If you are writing about something, you should know who will be interested in reading the content and will your target audience be interested in reading your stuff? Understanding your target audience is of utmost importance before you sit down to write about anything.
The topic is what defines your blog. A good title will help attract the right audience to your blog content. This will also help you in deciding the approach to what should be written. There are tools available that can help you create a catchy title or you can research on google to know what type of topics and titles are searched more and read more in your domain or interest field.
After the title, the second thing that grabs a reader’s interest is the first few line, may be sentences or even paragraphs. This sections should not only be interesting, it should also explain the whole purpose of your entire blog post.
Longer blogs can be sometimes overwhelming both for the reader and the writer due to the amount of information shared. The trick is simple, organize the info in a more systematic and structured way so that the length and amount of content seem less intimidating. Outline the post, jot down the points you want to cover in the order of preference and then you are good to go.
At this phase of blog writing, you are almost already with the blueprint of your content. You just have to pen down your thoughts to give your blog a shape for the readers to read and understand what you meant to share.
Here write about stuff you really know. You can even add more knowledge and value by doing some research on the internet. You might face some challenges in finding the flow of words, facing trouble while stringing sentences together, but hey don’t get intimidated. You are not alone. Every writer faces this time and again. You will find tones of tools online that can help you find the right words for you. Don’t lose your confidence during the whole process.
You are not quite done yet. Whether you are writing your first blog or 100th never ever overlook this step. This is one of the most important parts that makes your blog more readable and presentable. At this stage, don’t shy away to take help from your co-workers or your friends to read your blog for any grammatical mistakes. Insert some visually appealing and meaningful images and videos. Again, if you are not good at it, ask for some favours from your co-workers.
A call-to-action (CTA) at the end of the blog will help navigate your readers to perform other action on your blog, for example, subscribe to the blog, read a related blog, download a free e-book etc. This not only help you retain the reader on your blog for a little longer, it also helps you develop some potential customer traction.
The content you write is not only meant for the humans to read. Really. Google robots also read the content so that they can present the content to the potential customer who searches for the topic that is related to your blog. So, optimizing the blog content for the google is very important. Incorporate on-page SEO like relevant keywords, meta title, meta description, header tags for google to help your blog reach its potential readers. Remember, don not spam! Google hates it. Write good and relevant content, a blog that provides value and trust me, you will have audiences coming back to your blogs and write-ups.
Blogging is something that with time gets easier and with practice gets better. Take your time and write your heart out, believe me, the sky is not the limit.