New business and product development require a lot of time, effort, and COST. Small business or startups almost spend all of their money setting up the business and creating the product. At this point, the biggest challenge that these companies face is getting the product to its right customer.
With limited or no budget, small businesses or startups find it difficult to outsource their marketing needs to professionals. But hey, if you are here and belong to one of such company, there is still a light at the end of the door. You just need to open it now. There are a handful of really good marketing practices that do not require valuable resources and can get your business humming to success.
Here are few secrets that I will be sharing with you that when implemented can help you market your business for FREE.
1. Work on creating local awareness – Yeah, I know hiring a PR agency can give you that push to your brand name, help educate people about your company and its products thus driving new customers and acquisitions. But in case of Small business or startups, you can be your own star PR agency. Yes, you heard me right.
Start by doing some good research on the publications, writers and journalists who are covering your industry news. Try to learn and grasp their writing topics and accordingly create a pitch presenting your business that will be of their interest.
Once they are in touch with you, try building a long-term relationship with them so your business and products get a continues coverage by them.
2.Work on a Social Media Strategy – We know how thee social media channels work right? We have been using them for our personal use. Interacting with people, gaining information about things, getting entertained and much more. So now as you start your business, the role reverses here. You need to create the content and get it to the audience to read, understand and use via Facebook, Twitter, Instagram, LinkedIn, Snapchat and much more.
Choose the platform that best suits your business and align with your business goals. Start small to understand the reception of your content, your viewer’s behaviour. Try to generate interest, curiosity and engage the audience. Offer something for free on the social media and see how people get pulled towards your brand. This exercise can prove to be a fantastic way to build an email database that you can use anytime to offer them some amazing deals.
Ramp up your social media marketing efforts as per the engagement. Keep tracking and modify your strategy as and when required. You will surely go a long way.
3.Email marketing for lead generation and engagement – Yes you heard me right and it’s free. Start small with the number of customer email ids you get from your website, social media or internet. Work on the newsletter that speaks about your offers, exclusive discounts and send them for timely promotion.
Platforms like MailChimp offers free email services. Make the best use of this free service to reach an audience and ask them to subscribe to your newsletter for more offers later. Use the email you get from your social media channels, website and make the best use of it. Work On email subject and body that stands out among all the other emails. Keep improvising for better email open rate and email click-through-rate.
4.Make your customers work for you – Happy and satisfied customers are the biggest and the best marketing tool. Actively work with them and engage with them to create a buzz on the internet. They are the live proofs of your hard work and quality product. Their one recommendation or their one positive experience with your brand can build a great percentage of confidence among new buyers and customers of your company. Word-of-mouth is said to be an old marketing technique, but when works, it still has the potential to create more magic for your brand in today’s digital environment.
Marketing is a must, whether you are a big well-known brand or a small business or a startup. Without marketing, you will reach nowhere. Investing in huge chunks may not be possible for you, but working smartly and making your moves cleverly can help entrepreneurs move their brand and products and get them to places that too for FREE.