Do you have a website? Great! You must be enforcing various strategies and tactics to engage your audiences. Right? But, are you also focusing on the users who prefer to search on the go? No! Well, if not, then you may be at a loss! Yes! Though you might be getting a good response through your traditional desktop search users, getting hold of the lucrative mobile search market will give your business a new boost. With the increase use of mobile devices, users, generally, have a tendency to access the web through their mobile devices. So, all you need to do is optimize your website for mobile search.
The blog explores significant things considering which you will draw the attention of all the mobile searchers as well.
1. Rank for shorter keywords
Mobile searchers, usually, prefer to type shorter key phrases. Instead of typing long texts, they wish to be brief in their search queries. That being said, their search query is generally limited to one or two words only. Thus, you must rank properly for shorter keywords which, as a result, will not let you miss your potential customers.
2. Focus on Local Search results
Apart from searching the shorter keywords, mobile searchers are more inclined towards local stuff. Yes! They are locally targeted when they are looking for things or services nearby. Do a proper research, focus on local search, and rank the keywords accordingly.
3. Be in the top 3 or 4 positions
Users, while searching the web can easily find around 10 links in a single page. Where desktop searchers can find the particular number of links in one view only, a mobile device will require you to scroll down the screen again and again. The users will obviously not prefer to scroll down the screen several times, and they will choose from the first 3 or 4 links only. So, optimize your website to be on the top and acquire a higher chance to draw the attention of more and more users.
4. Promote your mobile website
Do you want more traffic to your website? Well, for this, you must submit your website to some of the significant mobile search engines, directories, and mobile portals. Though you will get beneficial results if you acquire visitors through Google or other major search engines, several mobile resources can help you get even more traffic. Yes! Having your website listed with the mobile portal, you will definitely see a huge list of users that opt to come to you from portal only.
5. Comply with mobile standards
Do you want to transform your website to a mobile format in a sophisticated manner? Well, you need to abide by the mobile search standards. You can do so by going through the guidelines of W3C, and follow them in order to make your website searchable.
6. Make sure to include Meta.txt
Even if your website is not accessible by the users, having meta.txt file will ensure your availability in the search results. Yes! It’s a special file that includes the brief description about your website. It can easily be parsed by both humans as well as search engines and will help your website to be included in the search results.
7. Use Shorter Texts
Mobile users, generally, look for brief information as they don’t prefer to spend much of their time in reading lengthy pages. Yes! Neither they would prefer to go for longer keywords nor the longer texts! Can you come up with the shorter mobile version of your website? If you can, that would be just great! However, don’t skip your keywords to shorten the content. Just stay away from keyword stuff and let your mobile users read your content within a less period of time comparatively.
8. Make an attempt to follow predictive search keywords
When it comes to mobile searches, most of the mobile users prefer to go for predictive search in order to save their typing effort. So, all you need to do is use the phrases, which commonly takes place in predictive search. Having your keywords among the common predictive search results will enhance the chances of your website to be found by the users.
READ ALSO: 5 Ways To Enhance Website User Experience
9. See how your website appears on various mobile devices
Make sure to preview your website on a mobile device. Though a plethora of mobile devices with different screen sizes will not let you check your site on every single device, you must check it on some of the major mobile devices that you can think of. Yes! The distorted site on a mobile screen will make your users run away even if you acquire users through mobile search engines. Some of the website owners, in order to avoid the process of making their website mobile-friendly, rely on the search engines to transcode their website. However, it’s not a good idea at all! The process of transcoding makes a website distorted and will not allow users to view it in an organized way.
10. Make use of Mobile Redirects
If you want your website to be visited by mobile user as well, it’s important to put mobile redirects in place. So, when a user searched for a website through a mobile device, the process of mobile redirects will direct the users to the mobile optimized version of the site. That being said, once you perform this task, the mobile users, when type your web address in a search engine, will be directly sent to the mobile-optimized version of the site.
Are you finding it a quite challenging process? Not a problem! Mamsys, a digital marketing company in India, helps you build and design a mobile optimized website for mobile searchers. Experts, at Mamsys, give you an opportunity to showcase your brand via a mobile site. We keep in mind all the essential things that can make you reach a majority of people, no matter what device they use.