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Twitter has recently announced the launch of its Direct Messages (DMs) service that will enable all users to send and receive private messages without the need of following. The social giant has said that it’s trying to create a platform where one can send and receive private messages from a Twitter user without the need of becoming a follower.

Twitter is one of the most popular social network that enables millions of individuals, companies and brands to communicate and share their views on unlimited topics. It’s a social media platform that is widely used to connect, market products and provide customer services.

Earlier, Twitter users can send private messages only to their followers. But after the launch of DM service, there’s no need for sender or receiver to follow each other in order to communicate.

Direct Messages (DMs) service will help enterprises to provide better customer support to individuals and interact with them one-on-one. It will also allow Twitter users to reply to all DMs irrespective of whether they are following all the senders or not. Twitter has also upgraded its application by putting a new Direct Message button on the profiles of Twitter users who have opted to receive direct messages from other people.

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The new service will help businesses to communicate directly and privately to consumers without any hassle of following request. The service will enable better customer support, complaint redressal service and exchange of personal and private information between brands and the target audience.

Mr. Yogesh Sharma, Co-founder & CEO at Mamsys Consulting Services Ltd. says, “While DM service is helpful to brands and companies using Digital Marketing Strategy, it may also put an additional burden on them with uncontrolled flow of messages that could create a customer experience problem. It is therefore important to carefully examine whether there’s a need of opening a Twitter account to Direct Messages service or wait for some more time.”