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    UXperience

    Created By

    What is User Experience

    The sum of your interactions with a product becomes the experience that you have when you use that product.

    \\

    In short

    user experience

    is

    • Look

    • Feel

    • Usability

    How do we “design” user experience?

    Experience design seeks to develop the experience of a product, service, or event along any or all of the following dimensions:

    • Duration

      Initiation, Immersion, Conclusion, and Continuation
    • Intensity

      Reflex, Habit, Engagement
    • Breadth

      Products, Services, Brands, Nomenclatures, Channels/Environment/Promotion, and Price
    • Interaction

      Passive < > Active < > Interactive
    • Triggers

      All Human Senses, Concepts, and Symbols
    • Significance

      Meaning, Status, Emotion, Price, and Function

    Imagine we are given

    Common sense does

    What UX does

    “Design is not just what it looks like and feels like. Design is how it works.”
    “Design is not just
    what it looks like
    and feels like.
    Design is how it works.”
    Steve Jobs
    “User experience design enhances user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product.”
    “User experience design enhances
    user satisfaction with a product by
    improving the usability, accessibility,
    and desirability provided in the
    interaction with a product.”
    Wikipedia

    True User Experience

    A product’s success, therefore, is based on how users perceive it. While using a product, people usually evaluate their experiences in the following ways:

    1
    Does this product give me value
    2
    Is it easy to use?
    3
    Is it pleasant to use?

    Whether or not individuals become regular users loyal to the product depends on the answers to these questions.

    Now that we know how
    UX design entails
    How do we achieve it?”

    User-Centered Design Process

    In a nutshell, the more realistic version of how UX process looks like in practice;

    ROI of
    User-Experience Design Process

    • Increases Exposure
    • Increase traffic/ audience size
    • Increase return visitors
    • Increase visits from search
    • Improves Performance
    • Increase ease of use
    • Increase ease of learning
    • Improves Credibility
    • Increase user satisfaction
    • Increase trust in the system
    • Reduce number of user errors
    • Reduces resource burden
    • Reduce development costs
    • Reduce development time
    • Reduce maintenance costs
    • Reduce redesign costs
    • Decrease support costs

    UX, Customer Satisfaction and ROI Go Hand in Hand