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UXperience

Created By

What is User Experience

The sum of your interactions with a product becomes the experience that you have when you use that product.

\\

In short

user experience

is

  • Look

  • Feel

  • Usability

How do we “design” user experience?

Experience design seeks to develop the experience of a product, service, or event along any or all of the following dimensions:

  • Duration

    Initiation, Immersion, Conclusion, and Continuation
  • Intensity

    Reflex, Habit, Engagement
  • Breadth

    Products, Services, Brands, Nomenclatures, Channels/Environment/Promotion, and Price
  • Interaction

    Passive < > Active < > Interactive
  • Triggers

    All Human Senses, Concepts, and Symbols
  • Significance

    Meaning, Status, Emotion, Price, and Function

Imagine we are given

Common sense does

What UX does

“Design is not just what it looks like and feels like. Design is how it works.”
“Design is not just
what it looks like
and feels like.
Design is how it works.”
Steve Jobs
“User experience design enhances user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product.”
“User experience design enhances
user satisfaction with a product by
improving the usability, accessibility,
and desirability provided in the
interaction with a product.”
Wikipedia

True User Experience

A product’s success, therefore, is based on how users perceive it. While using a product, people usually evaluate their experiences in the following ways:

1
Does this product give me value
2
Is it easy to use?
3
Is it pleasant to use?

Whether or not individuals become regular users loyal to the product depends on the answers to these questions.

Now that we know how
UX design entails
How do we achieve it?”

User-Centered Design Process

In a nutshell, the more realistic version of how UX process looks like in practice;

ROI of
User-Experience Design Process

  • Increases Exposure
  • Increase traffic/ audience size
  • Increase return visitors
  • Increase visits from search
  • Improves Performance
  • Increase ease of use
  • Increase ease of learning
  • Improves Credibility
  • Increase user satisfaction
  • Increase trust in the system
  • Reduce number of user errors
  • Reduces resource burden
  • Reduce development costs
  • Reduce development time
  • Reduce maintenance costs
  • Reduce redesign costs
  • Decrease support costs

UX, Customer Satisfaction and ROI Go Hand in Hand